How to Keep a Level Marketing Head In Times of Uncertainty

This is Monica Thomas the Search Marketing/SEO manager for medresponsive.com

This week’s podcast will cover the topic “How to keep a level marketing head in times of uncertainty”.

We are all painfully aware of what is going on right now in April of 2020. The COVID-19 pandemic is devastating in terms of loss of life and loss of jobs. Once the world gets back to some type of new normalcy, you will need to be as prepared as possible in terms of marketing your current or your new business.

As we know it is becoming so difficult to predict what might happen in the future especially now. So how does a new or small business owner conduct Internet marketing amidst such uncertain times?

Well first off, it’s not going to be easy as I’m sure you know. But the good news is it’s not impossible. When it comes to Internet marketing of your website the search engine algorithms do not change much even when the world is in turmoil. Making sure that your website is search engine friendly, has the proper targeted keywords, has the proper title, meta, H1 and schema tags is still timeless almost no matter what the health/economic situation of the world is. Ensuring that your products and services adapt to the current economic and health climate is crucial.

First, you must ensure that you inform your current and new customers about your availability. Make sure that you have a statement informing your current and new customers when you will be available and express concern for their welfare. For example, during the  COVID-19 pandemic, it is important to have a statement that appears in a prominent place and links globally on your website so your visitors can see what your response is. They need to know if you will be operating, will they be able to contact you via chat, email or through virtual consultations, tele-health, Microsoft teams meetings etc. All current or potential customers need to know what to expect.

Thinking outside the box and looking for ways to market your product during uncertain times is critical. Thinking forward about how you will be able to perform your current services or sell your products after the trying times subside is important as well. Looking for new ways, new products or services to market will help you ride the tide and ensure you will be able to survive during and after.

Study your competition and the market, the more you stay on top of the changes that are occurring the more likely you will be able to adjust. See what your competition is doing, look for innovative ways to promote your products or services or create new ones. You may have to discount your services quite dramatically to hold you over during times of uncertainty.

Keep in mind that things will change, that is one thing that is certain. Try to project positiveness and confidence. Keep a level head and never let the changes or the chaotic uncertainty shake your the stronghold of your business, your customers or your brand. Uncertainty will always be there, sometimes much stronger at times than others. As we can see with this pandemic it is likely that it’s going to be this way for quite a while but don’t let it ruin your faith in your products services or business. You may need to start a new business, be innovative and strong. Chart a plan and adjust it as the sailboat adjusts to the wind.

Researching and understanding how to keep a level marketing head in times of uncertainty can often be tricky and time-consuming. The SEO, Web Design, IT and Search Marketing team here at MedResponsive can help you with any of your SEO, Google advertising, web design or internet marketing, small & new business needs. Please contact us via phone or email with any questions. Have a great day or evening! Thank you for listening! Be safe. Be well!