Tips to Design a Homebuilder Website

Digital marketing has become an important aspect of every business and the construction sector is no exception. In today’s competitive housing market, having an exceptional website is crucial for every home builder. Since your website provides the first impression a potential buyer gets of your brand, it is essential to create a home builder web design that immediately captures their attention.

A well-designed website can serve as a powerful tool to generate leads and drive sales. Designing a website for a homebuilder can be challenging, but with the right approach, it can be a rewarding experience. The design of the website makes a difference in how your target audiences view your business, and appealing designs can persuade them to convert, bringing you better business and revenue. Rely on professional website design services to draw more potential leads on to your page.

Tips to Design a Successful Home Builder Website

If you are a builder planning to design a website to show off your construction capabilities to the fullest, include the following elements in your website design –

• Portfolio gallery – Make sure to showcase your work. Designing an area on your website where potential buyers can view and analyze your work gives you a head up from competitors. A portfolio gallery is a must-have on any website but is particularly important when a commercial construction company is trying to market their services. Provide detailed information about each project, including the materials used, the location, and the timeline of completion. This information can help potential clients make an informed decision about hiring your services.


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• Include photos of your home projects – Display high-quality images of completed projects on your website. This will give customers an idea regarding the quality of work you can deliver. It also lets buyers see your product and visualize themselves living in it. Start by including images of everything you do – like how you meet with clients to plan new homes and select finishes and budget planning, how you supervise construction, the building process, and finally record the final steps to deliver the home to the customer. For custom home builders, photos are an opportunity to show off what you can do, and users will be able to determine if your work style fits their individual needs.


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• Make site plans available – Make sure to include site plans in a prominent spot on each community page so website users better understand if the community is a good fit. Try to include each and every detail such as a pool, playground or dog park because buyers love these details. It is also advisable to show nearby landmarks and other stores, and let potential buyers know about added conveniences like easy access to prominent bus stops or highways. For instance, NJ Home Builders and Renovations is a company that provides custom-built or modular homes for clients in and around the Monmouth County area in New Jersey. The company website displays floor plans and specifications for their different custom home building projects.

• Large header photos – Adding big header photos to your construction company website is important. Showcase your best work on the front page. By doing this, your customers automatically see how impressive your work is the minute your website loads. Rotate these photos to provide a dynamic experience. It also helps to bring your design elements to the forefront.


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• Set up clear headlines – Incorporating clear headlines and calls to action at the right places is very important. Explore your website analytics and understand where your target audiences are most engaged on your website. Optimize those pages with clean headlines and calls to action.

• Social media icons – Add links to your website on your social media accounts. Update your website page across all social media channels such as Facebook, Twitter and LinkedIn and encourage audiences to follow the page. Adding social media icons to your website gives customers that one-stop experience. In addition, it helps promote your construction company on many different platforms. In fact, social media offers your construction company a quick way to share new work, features or articles about your business, and even citations or awards and help drive considerable traffic back to your website.


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• Add customer testimonials or customer success stories – Previous customers who share their experiences about your service, through a review, are as good as “word-of-mouth” advertising and this will help validate your services. A company can easily boast about their work process and quality of work, but the words of your clients go farther to boost your credibility and let visitors know how good you are. Customer success stories can also be added as potential customers like to see reports from past clients. These stories included in the website must be very short and absolutely clear and compelling. Try to include keywords that convey your brand message. Videos are very effective and easy to do yourself. However, try not to include anything that distracts or confuses your website visitors. Also, make sure that your contact information is prominently displayed on your website. This can include your phone number, email address, and physical address.

• Build separate service pages – Build separate service pages to share all the services your company offers. The website design must clearly describe each of your services using suitable verbiage along with large header photos. Share with your audience all the specialties you provide, which will expand your potential customer base. Besides, separate service pages can be optimized to rank in Google for service-specific key terms, allowing more opportunities for you to connect with potential prospects. Ensure that your website is easy to navigate. Use clear headings and subheadings to guide users through the site. Make sure the menu is easy to access, and ensure that links to all pages are clearly visible.
• Include a form to capture leads – Include a contact form as this is an easy way to collect information from your visitors and set them up with a quick meeting or tour. A contact form is a quick and simple way to capture a lead. Use the form to ask for the basics, like customer name, email and phone, and what type of building projects they are interested in. Place a link to the form in your main navigation bar, or place it on-page next to the information on your properties.


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• Include geography (where will you build) – Clearly determine which place – cities, communities, neighborhoods, and subdivisions – your company serves. The site will need to demonstrate that you understand what it means to live – and build – in your selected geography. Find images for your website that convey local roots and community involvement. Many builder websites have individual pages on local cities, school districts and local attractions as these can be very attractive.
• Include pricing – Buying a new home is a big investment. Most often, building companies worry that knowing about the budget will discourage people from pursuing your product or availing services. But the reality is that you don’t want to waste time on people who cannot afford your homes. Every homebuyer has a budget, and being open about the budget lets customers decide whether or not they should keep moving with a specific project. This also allows your company to focus on those target customers who are serious, have adequate funds and are planning or willing to make a purchase.
• Make sure your website is mobile-friendly – About 70 percent of online traffic originates from a mobile device, and reports show that nearly three-quarters of the world will only use their smartphones to access the internet by 2025. And, with Google now pushing a mobile-first approach, a mobile-friendly website design is vital to stay relevant and get found online. 85 percent of adults think a company’s mobile website design should be as good as or better than their desktop website design. Often, clunky, old websites can be hard to navigate on smartphones. By making your builder website mobile-friendly, you can create an easy and enjoyable experience for your customers. A responsive website design will look and function well on devices of all sizes.
• Optimize for search engines: A great builder website is not just about the visual elements on the front end. Search engine optimization should be a major consideration. Incorporate good SEO practices like use of relevant keywords, linking website pages etc. as these help a website to improve visibility and traffic. Continuously updating links to stay relevant and actively posting content are also important to enhance visibility. Following best SEO practices can help potential clients to find your website more easily.

By following these tips, you can create a successful website for your homebuilding business that effectively showcases your work and attracts new clients. Make sure to choose a web design company with good experience in designing and developing websites. Hire website designers who understand what modern homebuyers want from an architect’s or home builder’s website.