While advertising in Google Ads, marketers mostly meet ad disapprovals and the reasons will be extremely vague. To solve this concern, Google recently updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve and provides transparency for advertisers to understand what issues have...
The website is the face of any business venture. Websites play an important part in the improvement of your business. However, sometimes your website may be able to serve only in a small region. If you want to expand your services internationally with the aim to gain international recognition to your business, you have to cross many hurdles. However, an experienced search engine optimization...
Regarded as a strong pillar of search engine optimization (SEO), keywords play a major role in targeting the audience or potential customers. Keywords are still very much part of the on-page optimization and content creation strategies and also help understand what users are searching for and optimize for those searches. However, with the growing competition around core keywords that every SEO...
Businesses invest a lot of time, money, and resources in starting a new entrepreneurial venture with the expectation of a higher lead-to-buyer conversion rate to ensure the success of the business. Businesses need to master the art of turning window shoppers into consumers. With ecommerce marketing solutions that you can integrate into your company, you must create an appropriate strategy if you...
Are you looking for innovative strategies on how to rank your website on the top position in Google? While doing search engine optimization (SEO), there are several factors that may affect the ranking of a website and domain authority (DA) is one important factor. Domain Authority (DA) is a number (metric) that indicates the authority of a website. In other words, the higher your domain...
A digital marketing services company assists businesses in developing a strong marketing plan. The KPIs (key performance indicators) will tell you whether or not your marketing efforts are successful if you have the correct digital marketing strategy. KPIs can take on a variety of forms based on your objectives and the channels you're using (Google Ads, organic social media, paid social media,...
Google always strongly recommends websites to use HTTPS, to protect users' security and privacy. Google prefers indexing the HTTPS version, for sites with both an HTTP and HTTPS address. The search engine giant has recently announced the addition of the new HTTPS report in Search Console, which is available only for Domain properties and HTTPS URL-prefix properties. Google has announced HTTPS as...
Following the helpful content update that finished rolling out on September 9, the search engine giant released the September 2022 broad core update on September 12. This rollout could take 2 weeks to complete. The official Google list of announced updates has stated that it will take up to two weeks to finish rolling out. Image Source This is the second broad core update for this year,...
It is important to develop linkable content to broaden your audience and engage new audiences relevant to your brand. A digital marketing services company ensures that the content you are creating has the required relevance which prompts your audience to link to your website. This in turn can enhance brand awareness, generate leads, boost sales, and allows businesses to easily connect with the...
Keywords are the soul of content. They help the content reach the right hands. Over the years, keyword research has witnessed a drastic change. For instance, instead of concentrating on single keywords, today content writers include more than one keyword that have high possibilities for search queries. Along with that, writers are concentrating more on creating reader-centric content that...
