In this dynamic digital landscape, businesses must prioritize visibility to attract local customers. With the increasing reliance on online searches, (particularly for nearby services), ensuring your business appears consistently on top of search results is essential. Local SEO (Search Engine Optimization) is vital to achieve this goal. It involves optimizing your online presence to connect with...
In this digital age, the way patients search for healthcare services has evolved tremendously. Earlier, patients relied solely on word-of-mouth or paper directories to locate medical professionals. Today, most people turn to search engines like Google to locate doctors, clinics, and hospitals near them. This radical shift in patient behavior makes SEO for doctors an essential component of any...
Google recently reversed its decision to deprecate the Tag Assistant, a Chrome extension tool widely used by website owners, marketers, and developers to troubleshoot and verify the proper installation of Google tags. Following significant feedback from the user community, Google merged Tag Assistant Legacy and Tag Assistant Companion into a single, unified extension. This update not only...
Artificial Intelligence (AI) and mental healthcare—who would have thought these two terms would go hand in hand, that too, in our lifetime? AI is evolving at breakneck speed, disrupting every industry in its wake. And, mental health is about to become the next chapter. “Hello, how are you doing?” would be the question you’d be hearing more from an AI chatbot, over a therapist these days. A...
It is common knowledge that Google is the largest, most popular search engine in the world. However, do you know who tops “The Top 100 Google Searches” in the US? YouTube. The world’s second largest search engine is the most searched keyword in the US, with 185,000,000 search volume in December 2024! Yet, it is overlooked by creators and businesses, when it possesses immense potential to drive...
Did you know that: 82% of all businesses have either adopted Artificial Intelligence (AI) or have it in their radar, for automating their processes? (Exploding Topics) And, that’s not all. According to a publication by PwC, AI is forecasted to contribute a staggering US$15.7 trillion to the global economy by 2030. That is more than the current GDP of Germany, Japan and India combined! These...
Update as on December 27: December Spam Update Rollout Now Complete Google's surprise December 2024 spam update has finally rolled out completely, marking an end to a seven-day long rollout. This pretty big and widespread update was targeted at websites that were in violation of some of the Google search spam policies. However, this update has hit websites across the globe, with many owners...
People often ignore dental care until they suffer from severe pain, noticeable discomfort, or other complications. When the patient wants an oral treatment, he/she looks for websites with relevant information about dental care or dentists that can help them take the next step. This is why having information-rich content is essential for a dental website. Your website acts as a virtual front...
Did you know that Google deals with around 8.5 billion searches every day? That means there are 8.5 billion chances for your website to be found by the search engine. And what decides the discoverability of your website is something as simple as a text file, which essentially, is no larger than a normal text message. Behold, robots.txt. Your unsung hero (or even villain) of search engine...
Google launched the December 2024 broad core algorithm update on 12th December, exactly a week after the November ‘24 update was completed. As with the previous core updates, this update is expected to take about roughly two weeks to finish rolling out. This marks the fourth algorithm update of 2024, preceded by the March'24, August'24, and November '24 updates. As search algorithm updates are...
