Product reviews can be a great resource for shoppers when deciding which product to purchase. Over the past year, Google has been working to improve the product reviews in Search, and the result is the latest update. Google recently announced the sixth release of their Product Reviews Update on February 21, 2023. Named as the February 2023 Product Reviews Update, this update will take...
Google Search Console is a powerful tool that allows website owners to monitor and analyze their website's performance in Google search results. Managing users and permissions in Search Console is important, as it allows website owners to control access to sensitive data and functionalities. On February 22, 2023, Google announced that it is updating Search Console user and permissions management...
The home page is the most important page on your website. As it is the entry point to your website, it is important for this page to be user-friendly. It should tell users what your business is all about and whether they'll get what they are looking for. Focusing on a beautiful web design alone is not enough to attract your audience, it is important to create a website with a better functioning...
Email marketing can seem like a waste of time to some individuals. However, many companies continue to utilize emails to drive sales, improve customer engagement, attract clients, raise brand awareness, and reward client loyalty. 86% of consumers want to get promotional emails from businesses they do business with at least once a month, according to HubSpot, with 15% preferring daily emails....
Google always focuses on content quality. The Page Quality rating is an important factor in determining the ranking of a web page in search engine results, and a higher rating can result in better visibility and higher rankings. Google recently updated its search quality raters guidelines. It has added the letter E to E-A-T, which stands for Experience. So now it's E-E-A-T - Experience,...
In the past few years, the marketing industry has seen a significant transformation, and one platform that has been crucial in this change is Google Ads. Formerly known as Google AdWords, Google Ads is a Pay Per Click (PPC) tool that enables entrepreneurs or marketing experts to promote their brands online. There is no debating that Google Ads can help you achieve your goals with the aid of a...
Writing engaging content is crucial for every e-commerce firm since it encourages customers to interact with the brand and learn more about the enterprise. Consumers are constantly seeking information, and well-written content provides them with answers to their problems, details about goods and services, and most importantly, it fosters a strong connection with your business. Ecommerce...
Effective social media campaigns can increase your business' brand visibility, market reach and user engagement. Combining social media and SEO can help improve the online presence and visibility of your business, which can lead to more traffic, leads, and sales. Social media trends keep changing every year. Social media marketing services provided by experts in this field are a unique way to...
WordPress SEO involves diverse strategies, campaigns, and tools to boost web traffic. Our blog covers the best practices for optimizing your WordPress website for users and search engines. Do you have a WordPress website? WordPress is a popular platform that makes it easy to structure, manage and publish your content in an SEO-friendly way. This open-source content management system allows to...
Our last blog - Pagination in SEO - Its Best Practices discussed Google's official documentation that it no longer uses rel="next" and rel="prev" as an indexing signal. Let us look at some common pagination SEO issues and some best practices to get pagination done right. Pagination is all about dividing content across a series of pages. Rely on professional content writing services to avoid...
