Over the last few years, marketing design trends have evolved significantly. In fact, graphic design and digital media have played a huge role in this transformation. One of the major industries where such trends promote business growth is media and entertainment (M&E). Due to evolving digital transformation, generational behaviors and ongoing impacts from the global pandemic, the media and...
Key Strategies to Spot and Prevent Keyword Cannibalization
Search engine optimization (SEO) is an important element of any digital marketing strategy. Most digital marketing companies rely on "keyword optimization" to rank their content high in search results. The basic concept is that a higher number of keywords may help with better optimization. With an objective to increase the page rankings, most digital marketing experts tend to use the same...
What Makes a Good SEO Keyword?
An effective digital marketing plan starts with SEO-friendly keywords. Search engine optimization companies assist businesses in researching relevant SEO keywords to include in their content and website in order to increase traffic Keywords are search terms that represent the audience and the language of the search engine. With search engines like Google serving as the bridge, keywords let you...
Google Updates Search Results for Quoted Searches
Do you know - most of the web visitors use quoted searches to find the pages with the exact phrase they’re looking for. Quoted text in Google searches will now appear in the snippet. Google has announced that it has updated new snippets for quoted searches terms and text. With this update, quotation-based searches will be included in the snippets that show exactly where the text is located....
How and Why You Should Add YouTube Timestamps
YouTube and video content in general continue to take the center stage in the world of digital marketing. The effort spent on producing high-quality video content is well worth it, but it's also crucial to be aware of the various optimization strategies that can be utilized to improve the value of these videos. One such strategy is addning YouTube timestamps. The timestamping and optimization of...
What Are the Pros and Cons of Software Development Outsourcing ?
The top companies in software already outsource frequently, with many of them offshoring a sizable portion of their business. Smaller developers are now getting on board, and other businesses worldwide are catching on. A software development outsourcing company offers assistance in creating software that adheres to your specific needs and streamlines your operational procedures. They provide...
Chatbot SEO Tools to Improve SEO Rankings
Can Chatbot SEO improve your website’s search rankings? Chatbots not only enhance the customer service experience of enterprises, but also influence the SEO of the enterprise’s website. The idea of using chatbots for SEO is to automate much of the human work so there is no need for a huge staff in place handling customer interaction and queries. As technology is growing at an unprecedented pace,...
July 2022 Google Product Reviews Update Finished Rolling Out
Running an online store, an eCommerce business or a product review website? July 2022 google product reviews update can impact your site. Know why and how. July 2022 Google product reviews update that was first announced on July 27, 2022, has completed rolling out on August 2, 2022. Let us discuss the impact of the update. Product reviews are critical to eliminate shoppers' concerns regarding a...
How to Utilize Customer Testimonials to Generate More Leads?
Business organizations try many business tactics to improve their performance. They don't leave any stone unturned to ensure that they attract new customers and retain existing ones. But have you tried customer testimonials to welcome customers onboard? At this point, you might be thinking how customer testimonials are useful for business improvement? Well, they are very useful. Customer...
Top 12 Tips to Create the Fastest Growing YouTube Channel
Video marketing is considered the heart of any SEO strategy. In this social media-obsessed world, videos have become a powerful tool for digital business marketing. With more than 2 billion active users, YouTube is considered a fertile ground for free organic marketing. The blog discusses some of the tips to create the fastest growing YouTube channel. It is estimated that around 500 hours of...