Google recently updated its snippet help documentation, which better explains how to write quality meta descriptions and thus attract valuable traffic to your website. Search snippets are the summaries and descriptions shown in the search results for sites that rank. Google creates snippets either from rich results or from Meta description tags (<meta name="description"> tag). The search...
Are you writing brand new articles for your readers to drive organic traffic and rank higher on SERP? The good news is that your older content can rank higher by augmenting it with the right strategies. Even though the older content is stagnated you have put in efforts to research the topic and you don't want to lose it in the archives. Updating older content is easy with content writing...
Semantically related keywords or latent semantic indexing (LSI) keywords are basically words or phrases that may be associated with or have the same meaning an original keyword. Since Google introduced the Hummingbird algorithm in 2013, writers began to use alternative phrases that helped to produce relevant results. The primary step for using effective semantic keywords and boosting the...
With about one billion active users globally as of 2022, Instagram has grown in popularity and has become a preferred social networking tool for sharing visual content. While Instagram started as a social network for sharing photos with a personal or “artistic” touch, it has become a strong marketing tool for companies in diverse fields looking to strengthen their brand and increase their...
Being updated with digital marketing trends is essential for businesses in today's fast-paced world because it increases brand awareness among your target audience. Digital marketing outsourcing companies help businesses stay up-to-date with digital marketing trends, connect with customers, and raise public awareness of the various products and services being developed for customer satisfaction....
Have you noticed the small descriptions that appear at the top of the search results on Google? This short part of a blog that appears at the top of the search results is called a snippet. An experienced search engine optimization company would feature snippets in your blog content and make them appear at the top of the search results. Well, do you know why featured snippets are important,...
Over the last few years, marketing design trends have evolved significantly. In fact, graphic design and digital media have played a huge role in this transformation. One of the major industries where such trends promote business growth is media and entertainment (M&E). Due to evolving digital transformation, generational behaviors and ongoing impacts from the global pandemic, the media and...
Search engine optimization (SEO) is an important element of any digital marketing strategy. Most digital marketing companies rely on “keyword optimization” to rank their content high in search results. The basic concept is that a higher number of keywords may help with better optimization. With an objective to increase the page rankings, most digital marketing experts tend to use the same...
An effective digital marketing plan starts with SEO-friendly keywords. Search engine optimization companies assist businesses in researching relevant SEO keywords to include in their content and website in order to increase traffic Keywords are search terms that represent the audience and the language of the search engine. With search engines like Google serving as the bridge, keywords let you...
Do you know - most of the web visitors use quoted searches to find the pages with the exact phrase they’re looking for. Quoted text in Google searches will now appear in the snippet. Google has announced that it has updated new snippets for quoted searches terms and text. With this update, quotation-based searches will be included in the snippets that show exactly where the text is located....
