During one of the episodes of Google’s “Search Off the Record” SEO podcast, Gary Illyes, a senior member of Google’s Search Relations team, hinted at a possible shakeup regarding the SEO value of Country Code Top-level Domains (ccTLDs) soon. He was quoted saying, “Think about all the funny domain names that you can buy nowadays like the .ai. I think that’s Antigua or something… It doesn’t say...
Attention span is the modern-day Achilles Heel-not just for Gen Zs but for all generations thriving in today’s fast-paced digital landscape. Let me quantify just how dismal it is: Scientists and psychologists who have been studying attention span over the past 20 years, have found that the average time a person can focus on a task has dropped from 2 1⁄2 minutes to a mere 45 seconds! For internet...
Google introduced the November broad core algorithm on 11th November 2024. The algorithm change is expected to take about two weeks to finish rolling out, Google said. This latest iteration denotes the third core algorithm update of this year, followed by the previous August ’24 and March 24’ core updates. Announcing the rollout of this update on X, Google posted: “Today we released the November...
Artificial Intelligence (AI) is now literally everywhere. It is on a mission, shaping various industries towards efficiency and excellence with content creation services at the forefront of this transformation. Content creation is all about grabbing the readers’ eyes, having them engaged and leaving an indelible mark on them, even after consuming the content. And now, with the help of AI,...
Managing a website—in a competitive digital landscape like the present—is a challenging task in itself. From content creation to website navigation and analytics, there are a lot of things to take care of, in order to stay on top of the game. One of the crucial elements that contribute to the success of a website in the digital marketing world is the timely optimization of website content for...
A recent revision to Google’s URL structure best practices section in the Search Central documentation was published on October 14, 2024. The most recent update introduced new guidelines for URL parameter structures, simplifying the website address syntax for websites. As following the numerous Google format and algorithm updates is a demanding endeavor, you can utilize custom website...
Google has added new AI-driven features to its Performance Max campaigns, a game-changer for businesses to enhance their advertising campaigns. According to Google, Performance Max campaigns drove 17% higher ROAS (Return on AD Spend) than other campaigns during the holiday peak cycle in Q4 2023. The AI-powered features being rolled out focus on the following campaign elements, Asset testing...
In the ever-changing landscape of digital marketing, pay-per-click, commonly referred to as “PPC”, continues to remain one of the best advertising strategies for improving online visibility and customer base. Factors such as technological advancements, consumer behavior and industry shifts influence PPC trends for the upcoming year. It’s essential to be aware about evolving trends to get the...
As part of their routine refresh, Google updated its web search policy documentation on September 25th, 2024. The latest update includes the addition of more details to the site reputation abuse policy and clarifications on the existing areas of spam search policies. In their spam policy clarification, Google stated that they have, “Clarified some wording in our spam policies for Google web...
As search engine users increasingly look for nearby services and products, it is crucial for all types of businesses, regardless of their size, to prominently appear in relevant local search results. However, many businesses often overlook the importance of optimizing websites for local SEO and struggle to attract the target audience. According to the Consumer Behavior Index (CBI) report by...
