As content and SEO work together to meet your website’s digital marketing goals, it is crucial to optimize your content for search engines. SEO content refers to any content that is created to boost search engine rankings and increase online traffic to your website or page. SEO content optimization is the process of optimizing your content to ensure it gets higher search engine rankings....
When it comes to SEO, nothing quite compares to high-quality backlinks -- the links coming to your website from other websites. Backlinks play a crucial role in SEO as they are seen as votes of confidence and authority from other websites. Google gives backlinks high priority in its ranking system. But obtaining high-quality backlinks is a challenging task. Backlinks originating from...
Including external links in website content is crucial for enhancing the depth, credibility, and relevance of the information provided to users. External links serve as references that support the content and offer additional resources for further reading. By linking to authoritative sources, research studies, or reputable websites, website owners can establish trust with their audience and...
In order to increase your position, traffic, and return on investment, startups and early-stage small businesses can theoretically attempt to handle their own SEO for a while. However, once it starts to demand too much of your time and resources, you can partner with a digital marketing services company. There is a widespread misconception that SEO is a luxury reserved for top companies in the...
In a time when convenience is king, local consumers use search terms to locate nearby goods and services. "Near me" searches have become a commonplace aspect of our daily lives, and used for many things right from finding a restaurant to finding a doctor or even a plumber. Therefore, in order to adopt the best local SEO techniques and capitalize on this outstanding trend, local business owners...
So, what is crawl budget? There are limits to how much time Googlebot can spend crawling any single site. Google explains a site's crawl budget, as the “amount of time and resources that Google devotes to crawling a site”. It is also defined as the number of pages a crawler sets to crawl in a certain period of time. For each website, crawl budgets will be different and your site’s crawl budget...
Google recently announced the rolling out of their March 2024 core update, which includes algorithm changes to improve the quality of search results and spam policy updates to reduce spam. This update is designed to ensure that the search engine giant presents the most helpful information on the web to searchers, and reduces unoriginal content in search results. Do you know that the Google...
A call to action or CTA refers to a short piece of content in text or button that directs online visitors to take desired actions such as - click a link, subscribe to a newsletter, buy a product and so on. CTAs are the simplest and the first step to get customers. It often appears as a pop-up box, banner, or call-to-action button on a website. They help a business drive a variety of different...
Artificial Intelligence (AI) is changing the way everything works, right? The landscape of SEO has also been notably shaped by AI over the years. Google's RankBrain marked a significant milestone, as machine learning and AI have been employed to personalize and dynamically adjust multiple elements affecting webpage rankings. But, will AI kill SEO? Our SEO experts say "No", AI is not expected to...
Did you know that lead quantity rises by 80% for those using marketing automation (Oracle). Yes, we're discussing the automation in digital marketing. Is it possible to automate the complex process of search engine optimization? Buckle up, because today we're diving into the fascinating world of SEO automation, exploring what it is, what elements can be automated, and whether it might be the...
