Over the past few years, digital marketing has been playing a crucial role in almost every industry. Currently the healthcare industry is facing a drastic shift from analog to digital technology and digital marketing for healthcare helps hospitals….
Tips to Improve Organic Traffic Using Underperforming Content
The healthcare industry is undergoing drastic changes as the years go by with advancements in technology and innovative treatment modalities. A significant development is the way in which healthcare consumers’ approach towards…
Why the Healthcare Industry Should Outsource Mobile App Development
Google has announced that there will be separate search index for mobile web and with recent changes to Google, it is more important than ever for medical businesses to leverage digital marketing for healthcare…
How Google AdWords Helps in Driving Offline Sales
The present day digital marketing efforts focus on location based search, which is on the rise and there has been a lot of progress regarding measuring online to offline behaviour. Online ads drive offline activity of customers, which can be…
Significance of Mobile App Development in the Healthcare Industry
The healthcare industry is also encouraging mobile app development in keeping with the latest trends and preferences of consumers. Increase in Smartphone users and the rising health consciousness has led to the increase in mobile…
Which Is Better for Your Business: Responsive Web Design or a Mobile App?
When you are planning to establish a mobile presence for your healthcare business, an important consideration is whether to design a responsive website or create a mobile app that users can download, or perhaps both…
How to Optimize Your Conversion Rate
Conversion rate optimization (CRO) involves optimizing your landing pages, sponsored search ads, and overall website design to increase your conversion rate. This is something a digital marketing company can help you achieve…
Why Optimize Off-site Content?
Offsite content is as important as onsite content and should be a major consideration of your SEO and the quality of the offsite SEO depends on the content written for the health content marketing. On-site and offsite content is important …
Relevance of Live Videos in Healthcare Digital Marketing
Along with a perfect mobile optimized website and informative content sharing, live videos play a crucial role in digital marketing. A Cisco Study predicted earlier that by 2019, 80% of the world’s internet traffic will be video and online video …
How SEO Has Changed in the Year 2016
The world of SEO is changing at lightning speed and medical businesses have to use medical SEO tools to stay ahead of competitors. The customer behaviour and expectations and Google algorithm updates keep medical marketers busy …