Google has announced that there will be separate search index for mobile web and with recent changes to Google, it is more important than ever for medical businesses to leverage digital marketing for healthcare…
How Google AdWords Helps in Driving Offline Sales
The present day digital marketing efforts focus on location based search, which is on the rise and there has been a lot of progress regarding measuring online to offline behaviour. Online ads drive offline activity of customers, which can be…
Significance of Mobile App Development in the Healthcare Industry
The healthcare industry is also encouraging mobile app development in keeping with the latest trends and preferences of consumers. Increase in Smartphone users and the rising health consciousness has led to the increase in mobile…
Which Is Better for Your Business: Responsive Web Design or a Mobile App?
When you are planning to establish a mobile presence for your healthcare business, an important consideration is whether to design a responsive website or create a mobile app that users can download, or perhaps both…
How to Optimize Your Conversion Rate
Conversion rate optimization (CRO) involves optimizing your landing pages, sponsored search ads, and overall website design to increase your conversion rate. This is something a digital marketing company can help you achieve…
Why Optimize Off-site Content?
Offsite content is as important as onsite content and should be a major consideration of your SEO and the quality of the offsite SEO depends on the content written for the health content marketing. On-site and offsite content is important …
How SEO Has Changed in the Year 2016
The world of SEO is changing at lightning speed and medical businesses have to use medical SEO tools to stay ahead of competitors. The customer behaviour and expectations and Google algorithm updates keep medical marketers busy …
Key Things to Consider in Healthcare Digital Marketing
In an era where consumers spend considerable time on healthcare and wellness, digitalization should become a benchmark for the healthcare industry. Digital media plays a key role in the healthcare system. Though digital transformation…
Must Have Chrome Extensions for Social Media Optimization
From Facebook, Twitter to Instagram and LinkedIn, many are the social media platforms wide open for social media marketing today. As a social media marketer, you should keep updated about the newest social media optimization …
7 Tips to Improve Your Online Visibility
As any social media marketing company would agree, creating and developing a healthcare website and maintaining a strong search engine as well as social media presence is crucial for medical businesses. Social media platforms like …