When you create content, your goal should be to provide valuable information that educates users as well as the search engines about your website. Your content strategy is effective only if your web design supports that strategy. A content strategy requires creating blogs, resources guides, links to social media, sales sheets, videos, etc for a website. So, if you are planning to set up a website for your business or redesign your existing website, then make sure to incorporate an actionable content strategy by associating with an experienced digital marketing services company. Experts can help you design your website so as to support your content marketing strategy and also track user behavior and your site’s performance.
Web Design Strategies Complementing Content Strategy
Here are some tips to ensure your web design aligns effortlessly with your content marketing strategy:
- Faster navigation: Make sure your website has faster navigation that helps users easily find the content they’re looking for. Use clear labels and logical categories to guide visitors through your site, which will reduce bounce rates.
Also, regularly monitor your website’s performance using tools like Google PageSpeed Insights.
- Whitespace: Use whitespace effectively to improve readability and highlight important content. Don’t overcrowd your pages with too many elements; instead, give your content room to breathe. Whitespace not only enhances readability but also contributes to a sense of visual balance and sophistication.
Include whitespace around key elements such as headings, images, and call to action to draw attention and guide the user’s focus. By allowing sufficient space between elements, you create a more pleasant browsing experience that encourages exploration and engagement.
- Set up a section for blogs: Blogs are a vital component for effective content marketing included in a website. However, sometimes blogs get lost in the complex design of the website. So, if you want you grow your blog readership, then make sure that your blog posts are placed at the right place on your website under the name “BLOG”.
If blogging or other resources are a part of your content strategy, then make sure that these are integrated into your web design and present them prominently.
- Make it Sharable on Social Platforms: Creating good content is not enough, to bring visitors to your website, the content needs to be shared on social media platforms. This helps to build engagement and get your content in front of a new audience and potential prospects. Therefore, make sure to include a social share button on your blog post.
Good web design makes it easier to share your content as it provides each resource with its own URL and image.
- Use CTAs for Blogs: Placing a nice visual CTA (Call to Action) for your blog helps to capture the attention of your readers, and is important to encourage them to click on it and complete the desired action. Showcase references to other informative blogs that keep the visitors engaged on your website. Also, highlight related guides to capture contact information or compelling visuals that encourage visitors to sign up for the monthly newsletter.
- A/B testing: Continuously test and optimize your web design elements to improve its performance. Conduct A/B tests on different layouts, colors, and CTAs to determine what resonates best with your audience.
Content strategy is all about planning, creating and delivering good content that defines your marketing needs and goals. However, your content strategy becomes effective only if it is properly incorporated into your website design process. A practical approach is to get expert support — reach out to a search engine optimization company to design a website that supports your content marketing strategy.
