Have you come across the word 'focus keyword' while writing content for blogs? You might have. Well, focus keywords are those words or phrases that people frequently use to search on the internet and writers focus on such keywords for getting higher ranks on the SERP (Search Engine Result Page). The focus keywords are finalized by conducting keyword research. Thus, the content writers at content...
A blog is a platform where writers share their thoughts and feelings. It serves the purpose of a diary. Over time, the popularity of this space witnessed a great surge, and now business firms utilize blogs to promote their services. Blog content that is published might remain relevant for SEO long past its publication. Such content is called evergreen blog content and will continue to attract...
Keyword research has long been a pillar of SEO. But with Hummingbird, RankBrain and other advancements in search technology, is keyword research still relevant? The answer to this is “yes, it still plays a major role in SEO.” Keywords are still very much a part of on-page optimization and content creation and also help us to understand what users are searching for and optimize for those...
Businesses that are strategizing their marketing efforts cannot ignore the value of user-centric content. In this digitally connected world, readers get hooked to quality the content tells the story of a brand or product which aligns with their needs. Powerful conversion copy is not only about quality content but also about content that drives the reader to take a specific action. Conversion...
Images and videos have become extremely important in ensuring user engagement on websites and social media posts. That’s why content writing services in New York have been involved in optimizing alt text. Why It’s Important for Search Engines to Track Your Images Alt text or alternative text is an image’s description. Images are also part of the search results. They could be entry points to your...
How many times have you left a website because it is taking too much time to load? Imagine your customers in your place. They too will do the same if your website doesn’t load quickly and properly. Almost every page of your website, including blogs, has images that suit the content, right? But, what if these images harm your website? Large and unoptimized images can slow down your site and this...
Keywords form the foundation of any online marketing campaign. Digital marketing cannot be dissociated from customer-centric marketing strategy, and keywords play a major role in targeting the audience or potential customers. To optimize the content, it is imperative to add high-value keywords to convert organic traffic to leads. Rather than high-volume keywords, high-value keywords can bring...
Using blogs as part of a marketing strategy is a great way for businesses, regardless of size or type, to connect with present or potential customers. Customers can find your business more easily through Google if you have a blog. Additionally, blogs let customers learn more about a business and its products and services. Businesses can rely on an outsourcing SEO company that provides content...
Over the past few years, “responsive design,” “mobile-friendly,” and “mobile-optimized” are phrases we’ve all heard frequently. Why? Because, everywhere you look – be it a subway, at work, at school, at hospitals, literally everywhere …
The search engine optimization (SEO) landscape for legal films is fiercely competitive. With such fierce competition, building a strong online presence or effectively marketing law firms has become quite challenging …
