Our world is in a stage of transition, especially after the pandemic. In other words, the world is turning digital on every platform. Even though people are still buying products directly from shops and supermarkets, online stores or E-commerce stores are becoming popular as people can purchase anything with a single click. For creating a space on digital platforms, businesses need the assistance of an expert. In this scenario, e-commerce website development service becomes very significant. With the professional approach of website marketing companies, businesses can enjoy a solid presence online.
However, setting up the website alone is not sufficient to generate success on the digital platform. E-commerce SEO is also a necessary factor; so, what is e-commerce SEO?
E-commerce SEO
SEO specialists incorporate certain factors to increase the visibility of the website in the search engine result pages (SERPs). In other words, it is the process of optimizing the website according to the guidelines and requirements of the major search engines. When people search for the products you offer, the traffic to the website increases as well as its ranking. Paid search also increases the traffic to the website. However, e-commerce SEO has many advantages over a paid search. The advantages include:
- More cost efficient than paid search
- Ad blockers and ad blindness cannot affect the efficiency of e-commerce SEO
- Increased brand awareness
- Improved profit
- Ensures organic results
Typically, e-commerce involves optimizing factors including the following:
- Headlines
- Product description
- Metadata
- Internal link structure
- Navigational structure
Recently, Google added a new section for their developer page mainly for e-commerce websites. The new sections help e-commerce website developers to sell the products of the website easily. The goal of the new section in Google is to enhance the development of e-commerce in the digital space. A professional search engine optimization company can help business firms implement successful e-commerce SEO strategies.
E-Commerce SEO Best Practices
1) Make Use of Relevant Keywords
SEO specialists incorporate relevant keywords in the e-commerce site content for guiding the buyer to the products on their site. They incorporate primary keywords in their product descriptions, headlines, Meta descriptions and most importantly in the domain name.
Before using the keywords, they perform comprehensive research to identify the right keywords and how often people utilize those to reach the product destination. In addition, this research would help them understand the competitive factor of a word in the paid advertising space or CPC/ Cost-per-click. Also, they closely observe the competitors’ websites to improve the keyword incorporation.
2) Utilize Voice Search Assistance Properly
Today, people are mostly relying upon mobile phones for anything as they are small and portable. Thus, the majority of the websites and their contents are designed in such a way that they display well even on the small screen of the mobile. The latest feature of mobile phones is the voice assistance searching option. At the same time, voice assistance search platforms like Siri, Alexa and so on are also getting popular recently.
On such platforms, people can access results by simply talking with the device. So, businesses need to produce voice search-friendly content. Include long-tail keywords containing words like what, how, who and so on as well as filler keywords such as I, on, the, in and so forth in your description. It helps to optimize the products in the search page and thereby increase the traffic of the website.
At the same time, restructuring your website by including FAQs, answering frequently asked questions and so on helps the buyers to land on your page easily using voice search engines and thereby increase traffic to your page.
3) Share Data with Google
While building websites, you have the option for sharing the information of your products including structured data and product feeds on their Merchant Center. As a result, they display your products in their search results at the appropriate time to buyers.
4) Increase Website Loading Speed
Today, people want instant results everywhere as all are leading a fast life. Thus, it is applicable here as well. People stay on a webpage that loads quickly and facilitates quick navigation. The speed of the website also affects the ranking of the website in the SERPs. A slow website might get low keyword ranking. To increase the speed of the website, you need to reduce the size of the images, enable file compression, reduce the number of plugins used and reduce redirects. Faster websites have a greater number of visitors, higher conversion rates as well as more revenue.
5) Optimize Product Page
For an e-commerce website, products are its life. In most cases, e-commerce owners think that just the description and image or video of the product is sufficient. However, these alone are not enough for creating a unique online presence. For that, you should focus on certain factors including the following:
- As product names are important, include them in your SEO as well as in the URL of the product as a keyword.
- Optimize images properly by including the main keyword and product name.
- Upload videos showing the use and mechanism of the products offsite. popular networks like YouTube, by including the link of the website in the video description.
- You can include the reviews of customers as well as provide them with the provision to rate the products.
- You can include probable questions from customers with answers in the FAQ session including topics regarding shipping, security, result policies and so on.
Tools for E-commerce Practices
There are SEO tools that help e-commerce websites to improve their performance on the online platform. These include:
- Ubersuggest
- Ahrefs
- Screaming Frog
- MOZ
- Structured data testing tools
- Google analytics
- Google My Business
- Keyword Keg
- SEO site checkup
- SEMrush
- Raven tools link manager
Today, people spend most of their time on mobile phones and social media platforms. Especially after the advent of COVID-19, people rely more on online stores as they can buy products from the comfort of their homes. Due to the attractive offers that businesses are providing even for branded products as well as the mode of buying attract many people towards e-commerce sites.
In other words, e-commerce or online shopping is the future of business. e-commerce website development services can provide businesses the required support to build a website for e-commerce platforms. Alongside, these providers outsourcing SEO services will incorporate effective SEO strategies to optimize online businesses so that they attract targeted traffic and enjoy more conversions and sales.
| Also Listen: Key Local SEO Tips for E-Commerce |
