SEO isn’t easy.
A study reveals that more than 75% of visitors don’t scroll past the first page of Google search results. Combine that with the ever-evolving technology and fierce competition, and you could find yourself pouring dollar after dollar into SEO without seeing much results.
At this point, you’d start thinking of solutions and the obvious choice would be to hire an in-house team or a specialist. However, if you are a startup or a business on a budget, your next problem awaits.
An SEO specialist with an experience of 3-5 years would easily cost you an average of $75,000 annually. Now, imagine the numbers for assembling a full-fledged team!
However, if you outsource SEO, it’d only cost you $497 per month (around $6000 annually), which is a massive 60% in savings. Plus, you eliminate the time and effort you’d have to invest with regard to hiring, training and managing an in-house team.
This post will shed light on how to outsource SEO smartly, without draining and straining your resources and budget.
Successful SEO strategies almost solely depend upon the right expertise, which business owners might not possess. That’s why outsourcing SEO to a freelancer or a professional search engine optimization company can be the right decision.
What Is SEO Outsourcing?
SEO outsourcing is the practice of involving external agencies or professionals to handle the search engine optimization activities of a business. By outsourcing SEO tasks like keyword research, tracking algorithm changes etc. to expert professionals, the business can increase organic traffic, improve search result rankings and eventually, optimize their digital presence.
Regardless of whether you are a fledgling business or an established enterprise, outsourcing SEO allows you to focus on your key activities while the experts take care of complexities of search algorithms and digital marketing.
What Are the Benefits of Outsourcing SEO?
- Access to SEO Experts
The greatest advantage you get when you outsource SEO is the unprecedented access to professionals who live and breathe SEO. They are always up-to-date with industry trends, the latest Google algorithm changes and best practices, ensuring your business always stays on top.
- Cost-effective Solutions
As mentioned before, hiring and managing an in-house SEO team can be expensive and pose a headache. Outsourcing SEO eliminates the need for additional salaries, benefits, and training costs, making it the most budget-friendly option available.
- Scalability
When you set up an internal team, as a business owner, you’d constantly have to deal with the hiring/firing of your team members and the emotions that come with it. SEO agencies offer packages that can be customized according to your business needs. Whether you need a comprehensive SEO strategy or a particular service like link building, outsourcing offers that flexibility.
- Results with Proven Strategies
Established SEO agencies have tried-and-tested strategies and approaches that have worked for different types of businesses. When you outsource, you are leveraging their experience and eliminating any trial-and-error processes, which leads to faster and more tangible results.
- Focus on Core Operations
SEO requires consistent monitoring, keyword research, content optimization, and analytics tracking. By outsourcing these tasks, your internal team can focus on revenue-generating activities without being bogged down by SEO complexities.
What SEO Services Can Be Outsourced?
Outsourcing SEO doesn’t mean you have to delegate everything—you have the freedom to choose specific services, based on your business goals. Here are some key SEO services that can be outsourced:
- Keyword Research & Strategy
A time-consuming process, most businesses outsource keyword research, as SEO agencies can effectively identify high-performing keywords that align with your business goals and audience search intent.
- Content Creation & Optimization
It is not keywords, but high-quality content that serves as the backbone of SEO. Creative and trendy blog writing, SEO-optimized web copy, and optimization can improve customer engagement and search rankings.
- On-page SEO
The process involves optimizing title tags, meta descriptions, header tags, URL structures, and enhancing internal linking strategies which can lead to an improved user experience and rise in search rankings.
- Local SEO
Improving local SEO rankings should be the first priority for any business. Outsourced local SEO services like optimizing Google Business Profile (My Business), local citations, and geo-targeted content can target local customers, thereby enhancing local visibility.
- Link Building
Link Building (backlinks) remain a crucial ranking factor even today. SEO specialists deploy white hat link-building techniques to acquire authoritative and reputable backlinks that can enhance your website’s credibility and authority.
- Technical SEO
Optimizing the website’s back/front-end code can fix normal website issues like page speed, crawl errors, and also enhance mobile-friendliness, all of which are crucial for improved search engine performance.
- SEO Audits & Reporting
Third-party SEO experts have advanced tools and software to provide detailed analytics and reports to constantly monitor progress, measure ROI, and tweak strategies to improve SEO performance.
What Are the Things to Consider before Outsourcing SEO?
Yes, outsourcing SEO can offer multifarious benefits, but choosing the right partner is the decisive factor.
Here are some factors to consider:
- Reputation & Track Record
Always look for companies with a proven track record, authentic client testimonials, and case studies that demonstrate their expertise in the field.
- Transparency & Reporting
Honesty should be the motto for any company, let alone an SEO agency. A good SEO company should be able to provide clear, detailed reports on key metrics, campaign progress, and areas for improvement.
- White Hat SEO Practices
Instant ranking promises? Please stay away from agencies that make such tall claims as SEO growth takes a considerable amount of time or, utilize black-hat techniques as these can attract Google penalties, which could have irreversible consequences.
- Innovative and Custom Strategies
Every business is unique, and so should be its SEO strategies. Ensure to collaborate with an agency that has the flexibility to strategize their approach in keeping with your business goals and industry.
- Transparency in Support
Another thing to look for in SEO agencies is their frankness in establishing an open communication with their clients. Regular updates, lucid communication, and a dedicated point of contact ensure a seamless partnership and better results.
Why is MedResponsive Your Go-to Partner for SEO Needs?
When it comes to professional SEO services, there are limited choices in the market that can better MedResponsive. We have the best technology and a team of experts, focusing on ethical SEO practices and data-driven decisions that generate real results.
Regardless of whether you are looking for local SEO, on-page SEO or link building, we have got you covered!
