Blogs are an important aspect of healthcare digital marketing and healthcare SEO. Though it may seem a fairly straightforward thing to do, running your blog as part of building up your practice has its challenges. It must perform well in the search rankings, so its SEO needs to be sharp. You need to sort out your monetization strategy and ensure it keeps getting better. Above all this, there is an integral challenge in blogs – content.
Selecting Winning Topics and Updating Blog Content
Choosing the right content and making it exciting is important to build a following and also gain advantage in the search engine rankings. You also need to keep updating the content of your blog by adding new posts. Selecting a topic could really be tough sometimes since you need to churn new content every time you make a blog post. Revamping old blogs may sound awkward, but it really is a good option to keep your readers happy and your blog running well. It must be done the right way though.
Consistent Blogging Demands No Time Gap
As a regular blogger, you may need to revamp old blog posts to make them new. Or those old blogs may not be good or entertaining enough for your current blogging reputation. Deleting those old posts would not be the right thing to do since that would leave a massive time gap. A good deal of a blogger’s reputation hinges on consistent posting, so deleting wouldn’t work. You might consider revamping or rewriting those old posts. By that we don’t mean rehashing the old post, making a few edits here and there and posting it again. That would be unethical. It won’t do well for your SEO objectives as well.
Approaching an Old Topic with a Fresh Perspective
One of the ways to do it is to rewrite the post without changing much. You can write a whole new blog post on that topic after updating the old post. That saves you the headache of searching for a topic to write a new blog on, since it isn’t easy to always come up with a topic every week or every three days. Give a different perspective to the topic, make it more interesting and useful, and then link from the post to the older post on the similar topic. This gives an indication among your readers of the new and different information you’ve acquired on the topic. It gives you credibility.
Occasional Republishing
Occasionally, though, you can republish an earlier post to which you have made some minor changes. Change the date it was last modified to the date on which you have made the changes. But you then need to hide the comments made earlier. In addition, you need to thoroughly check the post for dates or any other anachronisms which you must change.
As you do with all blog posts, you can inform followers and potential readers about your post and inform them that though the post was written in the past, its information is still useful and relevant. Don’t do this every other time since readers will get fed up, and the search engines won’t be that kind to you as well.
Blogs are integral to health content marketing, which is why a professional medical SEO company offers blog marketing as a vital element of its services.
