Google announced the rollout of a new spam update on December 19, 2024. The timing is notable as it arrives closely on the heels of the December 2024 core update released just a week earlier. With the holiday season poised to commence soon, it is likely to be the final major update of 2024, as Google typically pauses significant updates during this period. While the core update’s impact was felt...
Google Signals a Potential Decrease in SEO Value for Country Code Top-level Domains
During one of the episodes of Google’s “Search Off the Record” SEO podcast, Gary Illyes, a senior member of Google’s Search Relations team, hinted at a possible shakeup regarding the SEO value of Country Code Top-level Domains (ccTLDs) soon. He was quoted saying, “Think about all the funny domain names that you can buy nowadays like the .ai. I think that’s Antigua or something… It doesn’t say...
Twitter Bird Vanishes – Gets Rebranded as X
Undergoing a significant metamorphosis, Twitter, renowned as one of the world's most popular social networking platforms, is embarking on a major transformation. In a groundbreaking announcement, Elon Musk revealed his grand vision for Twitter's future - a complete metamorphosis into 'X,' an all-encompassing super app. Musk's ambitious plan includes turning 'X' into a multifaceted platform,...
Google Updates Technical Requirements for Unavailable Videos
While advertising in Google Ads, marketers mostly meet ad disapprovals and the reasons will be extremely vague. To solve this concern, Google recently updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve and provides transparency for advertisers to understand what issues have...
Google Clarifies Huge 15MB Googlebot Limit
The search engine giant has recently updated its Googlebot Help document with the clarification that Googlebot only crawls the first 15MB of content in an HTML file or supported text-based file, to determine rankings. Google uses Googlebot to crawl a huge number of web pages on the Internet that is increasing every day. The update with this huge limit is not something new and the documentation...
Our Top 10 Blog Posts In 2021
Search engine optimization (SEO), the crux of digital marketing, continues to evolve. Google’s algorithmic updates aimed at improving the search experience are one of the main page experience update …
Google’s Green Initiative: New Eco-Friendly Search Filters Promote Sustainability
Google CEO Sundar Pichai recently announced a number of green initiatives the company is working on. Google stated that their new features, which include enhancements to Search and Maps among other projects, will help people who use their platforms make more sustainable choices. Google’s new search filters are designed to help users find the most eco-friendly options on their platform when...
How the New Google Search Console Improvements Enhance Data Analysis
Successful search engine optimization (SEO) and website marketing rely on objective data. The more relevant data you get, the more ROI you can attain from your SEO efforts. An experienced provider of digital marketing services company chart strategies for improving website visibility, indexing and ranking through data. The aim is not just to rank high in the search engine results pages (SERPs),...
Facebook Launches ‘Neighborhoods’ to Connect Local Communities More Easily
We all know how local SEO for multiple locations is important for businesses. Similarly, social media marketing strategies for local communities are also very essential for businesses to reach out to targeted audiences …
YouTube Enhances Analytics and Unveils Studio Mobile App Updates for Improved Content Management
YouTube, the world's largest video-sharing platform, recently launched several new features in its Analytics and updated its Studio mobile app to provide creators with more insights and tools to manage their content. YouTube makes it easy for content creators to share their content with a large audience. By making it easier for creators to manage their content and understand their audience,...