Testimonials and reviews are an accepted part of a medical SEO strategy, and for a good reason. They are devoid of any sales pitch and present true opinions to the potential patients or customers out there …
How to Use Social Media to Enhance Your Content Marketing
You need great content for worthwhile social engagement, content that will inspire action and motivate your audience to share your content with others. For any business including healthcare, social media optimization and content marketing services provided by a digital marketing agency will prove highly supportive in terms of social interaction. Content marketing through social media is an...
7 SEO Practices for Your Medical Website to Rank High
Consistent high rankings in the search results pages ensure constant visibility online, which increases the chances for people visiting your site. That’s organic search performance, and search engine optimization (SEO) is a collection of …
Tips to Enhance Mobile App Marketing for the Medical Industry
It is estimated that mobile phone users in the world are five times the number of desktop computer users. This is why mobile app development provided by a medical SEO company has become an important element of online …
Is Click-through-rate a Ranking Factor?
Click through rate (CTR) refers to the number of people who click a link against the total number of people who had the opportunity to do so. Optimizing your website using relevant keywords, tags, links and quality…
5 Reasons Why Healthcare Businesses Need a Responsive Website
What is a responsive medical website and why do you need it? Medical websites are of great significance in the current scenario with more than 60% of Americans seeking medical information online and also looking to schedule…
The Basics of Mobile Search Engine Optimization
Mobile search engine optimization is the Holy Grail for medical and healthcare business websites. If you wish Google to rank your site well, it needs to work well on the Smartphone. You’ve got people everywhere searching for stuff, browsing…
10 Keyword Marketing Tips for Your Hospital or Medical Business
When it comes to search engine optimization, keywords are integral to building a successful strategy for channeling greater traffic to your medical website, and eventually greater conversions. Keywords are needed not just for content…
How to Increase Patient Traffic to Your Website with Optimized Listicles
Listicles are write ups that are presented in the form of bullet points or numbered list. It is one of the most popular blog post types, also known as list-based. Listicles are frequently found in lighter articles that require fast turnaround or…
Medical SEO and Google Penguin Updates
When it comes to medical SEO, it is important to be aware what Google’s algorithms are up to. These algorithm changes do catch webmasters by surprise. The search engine giant keeps updating its algorithm multiple times each year, with …