The importance of having images on websites has been increasing over time. Regarded as one of the most essential elements of a website, images provide visitors with a clearer vision of what a website is about. On an average, around 64 percent of a website's weight is comprised of images, according to HTTP Archive. When it comes to search engine optimization (SEO), websites with images generate...
Get high traffic to your business blogs, articles, and product or service pages is essential to attract more traffic and increase conversions and sales. However, as most people have a short attention span, effective content and copywriting writing is necessary to hold people's attention. This calls for support from a reliable provider of content writing services. An expert can help you generate...
SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising are two popular digital marketing tactics to enhance website traffic and conversions. Depending on the status of your organization and your specific marketing objectives, businesses can implement SEO strategies, a PPC marketing campaign, or both at the same time. Companies providing organic SEO services help businesses...
Google has confirmed rolling out March 2023 core update on March 15. This is the first broad core update of 2023, and the rollout may take up to 2 weeks to complete. Image source This global update that impacts all regions and all languages will look at all types of content. Though it doesn't penalize, it promotes or rewards good web pages. Search rankings will probably fluctuate during this...
Zero search volume keywords are those that have no search volume at all in a given period of time. This means that no one has searched for that specific keyword or phrase during that time. These keywords may still be relevant to your business or niche, but they do not currently have any demand. A professional digital marketing services company will also use such zero search volume keywords that...
The top spot in search engine results is the ultimate goal of every digital marketer and website owner. To achieve this goal, you need high-quality backlinks, and to obtain high-quality backlinks to support your site's ranking on SERPs, you must audit your site's backlinks to identify any spammy backlinks and determine how many backlinks you should remove. Since spam backlinks are a black hat...
Google has finally announced that the February 2023 product reviews update has completed rolling out on March 7, 2023. This update announced on February 21, 2023, has completed rolling out over a 14-day period. Compared to other updates, this update has brought new languages to the product reviews update including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch,...
Running a hotel, or a hotel advertising agency? This Google update on Performance Max for travel goals adds value to your efforts to reach more guests and drive more bookings. With more and more travellers searching for the best hotels in advance to spend their vacation, it is important for hotels to enhance their online presence. Performance Max for travel goals, which will be rolled out over...
The evolution of digital technology at a rapid pace is affecting how consumers tend to make their purchasing decisions. As a result, businesses from all sectors are updating and redesigning their digital marketing strategies to keep up with the changing trends. Companies in the financial sector are no exception in this regard. Consumers are increasing their consumption of content across several...
Social media is a great tool for restaurants to reach out to new and existing customers. Social platforms also allow restaurants to target specific audiences based on location, interests, and demographics. Social media marketing strategies also provide an affordable option for restaurants with limited marketing budgets. With evolving digital marketing trends, restaurant social media marketing...
