Google Ads helps large and small businesses around the world reach their goals, from driving awareness to delivering ROI. Google Ads is now updating its Malicious or Unwanted Software policy as well as Financial Products and Services policy. While the Google Ads Malicious or Unwanted Software policy is split into 3 separate policies - Malicious Software, Compromised Sites, and Unwanted Software,...
Over the recent years, dental practices have seen significant transformation. You need to be able to connect with your patients in all of the ways they search for you; providing excellent service is only one part of it. Therefore, an increasing number of dental offices are using social media to enhance their marketing initiatives, interact with current patients, and draw new ones. Dentists can...
Patients increasingly rely on healthcare websites for many things right from symptoms checking, remote consultation, to locating nearby healthcare providers, scheduling appointments, and paying bills. Therefore, it is important for healthcare organizations to design and develop a dynamic and useful medical website. A website is the first point of contact between a patient and a healthcare...
Creating content for the current web involves more than just search engine optimization. Making sure you provide your readers what they want in a method that makes them most receptive to your message is another important consideration. Your website's articles and blog entries should be of a high standard, pertinent to readers, and search engine optimized. This is why using a content writing...
Product reviews can be a great resource for shoppers when deciding which product to purchase. Over the past year, Google has been working to improve the product reviews in Search, and the result is the latest update. Google recently announced the sixth release of their Product Reviews Update on February 21, 2023. Named as the February 2023 Product Reviews Update, this update will take...
Google Search Console is a powerful tool that allows website owners to monitor and analyze their website's performance in Google search results. Managing users and permissions in Search Console is important, as it allows website owners to control access to sensitive data and functionalities. On February 22, 2023, Google announced that it is updating Search Console user and permissions management...
The significant digital evolution has made it important for businesses in all sectors to move with the growing trend and take adequate steps to ensure that their website is responsive. The responsiveness of a website is an important factor when it comes to improving user experience and avoiding common SEO pitfalls that can hinder the Google rankings. With increase in mobile internet...
The home page is the most important page on your website. As it is the entry point to your website, it is important for this page to be user-friendly. It should tell users what your business is all about and whether they'll get what they are looking for. Focusing on a beautiful web design alone is not enough to attract your audience, it is important to create a website with a better functioning...
Email marketing can seem like a waste of time to some individuals. However, many companies continue to utilize emails to drive sales, improve customer engagement, attract clients, raise brand awareness, and reward client loyalty. 86% of consumers want to get promotional emails from businesses they do business with at least once a month, according to HubSpot, with 15% preferring daily emails....
Google always focuses on content quality. The Page Quality rating is an important factor in determining the ranking of a web page in search engine results, and a higher rating can result in better visibility and higher rankings. Google recently updated its search quality raters guidelines. It has added the letter E to E-A-T, which stands for Experience. So now it's E-E-A-T - Experience,...
