Google has confirmed rolling out March 2023 core update on March 15. This is the first broad core update of 2023, and the rollout may take up to 2 weeks to complete. Image source This global update that impacts all regions and all languages will look at all types of content. Though it doesn't penalize, it promotes or rewards good web pages. Search rankings will probably fluctuate during this...
Zero search volume keywords are those that have no search volume at all in a given period of time. This means that no one has searched for that specific keyword or phrase during that time. These keywords may still be relevant to your business or niche, but they do not currently have any demand. A professional digital marketing services company will also use such zero search volume keywords that...
The top spot in search engine results is the ultimate goal of every digital marketer and website owner. To achieve this goal, you need high-quality backlinks, and to obtain high-quality backlinks to support your site’s ranking on SERPs, you must audit your site’s backlinks to identify any spammy backlinks and determine how many backlinks you should remove. Since spam backlinks are a black hat...
Google has finally announced that the February 2023 product reviews update has completed rolling out on March 7, 2023. This update announced on February 21, 2023, has completed rolling out over a 14-day period. Compared to other updates, this update has brought new languages to the product reviews update including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch,...
Running a hotel, or a hotel advertising agency? This Google update on Performance Max for travel goals adds value to your efforts to reach more guests and drive more bookings. With more and more travellers searching for the best hotels in advance to spend their vacation, it is important for hotels to enhance their online presence. Performance Max for travel goals, which will be rolled out over...
The evolution of digital technology at a rapid pace is affecting how consumers tend to make their purchasing decisions. As a result, businesses from all sectors are updating and redesigning their digital marketing strategies to keep up with the changing trends. Companies in the financial sector are no exception in this regard. Consumers are increasing their consumption of content across several...
Social media is a great tool for restaurants to reach out to new and existing customers. Social platforms also allow restaurants to target specific audiences based on location, interests, and demographics. Social media marketing strategies also provide an affordable option for restaurants with limited marketing budgets. With evolving digital marketing trends, restaurant social media marketing...
Google Ads helps large and small businesses around the world reach their goals, from driving awareness to delivering ROI. Google Ads is now updating its Malicious or Unwanted Software policy as well as Financial Products and Services policy. While the Google Ads Malicious or Unwanted Software policy is split into 3 separate policies - Malicious Software, Compromised Sites, and Unwanted Software,...
Over the recent years, dental practices have seen significant transformation. You need to be able to connect with your patients in all of the ways they search for you; providing excellent service is only one part of it. Therefore, an increasing number of dental offices are using social media to enhance their marketing initiatives, interact with current patients, and draw new ones. Dentists can...
Patients increasingly rely on healthcare websites for many things right from symptoms checking, remote consultation, to locating nearby healthcare providers, scheduling appointments, and paying bills. Therefore, it is important for healthcare organizations to design and develop a dynamic and useful medical website. A website is the first point of contact between a patient and a healthcare...
