The field of search engine optimization (SEO) is challenging. When you think that you've got everything under control, Google updates the algorithm, making what used to work less effective or your SEO approach needs a new component. In order to give users better, more relevant information, search algorithms are modified every now and then. While this is excellent for users, it also means that...
The Google Ads Insights pages are designed to feature just-in-time trends and forward-looking insights. This page will provide you with the information you need to keep up with consumer trends and optimize campaigns to get your ads in front of more shoppers. To support your holiday marketing campaigns, Google has added 4 new features to its Ads Insights page. These are - Search Terms Insights,...
Each year, Google introduces many updates. Just as in 2021, Google introduced some official algorithm updates in 2022. The search engine uses various algorithms and ranking metrics to determine the relevance of web pages on its search results pages. This year has seen quite a lot of updates - product review updates, core updates, helpful content updates, page experience update, and link spam...
Email inboxes are overflowing with more messages than ever. According to Marketing Land, US businesses send 1.47 million more emails each month than the world as a whole (1.38 million). As a result, subscribers' inboxes receive a large number of messages. This means that email marketing, especially interactive emails, are one of the most popular tools in sales funnels to generate leads and boost...
Are you looking for innovative company branding efforts that help connect with the target audience groups? The concept of giving certain amount of marketing control to customers seems to be alarming to certain companies. In fact, disappointed or dissatisfied customers can badmouth a company as they simply don't approve their return policy. Finding the right advertising brand and creating brand...
Evergreen is something that stays fresh for a long period of time. In the same way, evergreen content is useful content that never gets outdated. This search-optimized content revolves around topics that are always relevant to readers. Ensure your blog strategy includes a strong emphasis on incorporating evergreen posts for effective content marketing. Evergreen content holds perpetual relevance...
Many marketers invest in social media and SEO as both aim at improving brand recognition and getting more customers, but in two different ways. Since search engines have already begun indexing content on social media that are available to the public, SEO may very well be applicable on social media as well. Social media does not directly affect how content is ranked in SERPs. However, publishing...
New Year is getting closer and it’s time to review our top blog posts for 2022. One of the leading providers of digital marketing services company, MedResponsive always keeps up with the latest SEO insights and practices, and our team always refers to reliable sources for information. Our dedicated team relies on reputable sources to ensure our content is informative and up-to-date, helping...
Implementing the right LinkedIn marketing techniques with the support of an experienced search engine optimization company can generate leads and promote your business on LinkedIn. LinkedIn's ad platform has different ad types to meet all your marketing objectives. As LinkedIn's community is professional and business-oriented, business decisions are quicker. Professionals from several industry...
The e-commerce marketplace is highly competitive and growing rapidly. Having a solid SEO strategy in place is important to rank high in search. Website design plays a crucial role when it comes to attracting customers, providing an enjoyable user experience, and driving engagement, conversion and sales. In fact, designing an ecommerce website is different from building a regular website, as it...
