A branded keyword is a one that contains a company's brand name or the variation of its brand's name. Non-branded keywords relate to a specific company brand rather than to a brand name, but do not reference a brand name or part of it. Non-branded keywords relate to products or services a company sells or offers and the topic in which a company has expertise. Though both are different in their...
Every business has its own key success indicators. You may want to attract more organic traffic, while others seek to boost online conversions. To achieve your objectives, there are two strategies: SEO and content marketing. The best-tested method to maintain consistency in ranking is to implement SEO content strategies that benefit the searcher and gives a top-notch user experience. Make sure...
In an era of declining organic reach, reaching the full potential on Facebook is not an easy task, especially when the social posts aren’t developing much traction.”Like us on Facebook” has become such a common phrase that it is quite hard to imagine the platform any other way. The potential audience Facebook caters to is massive. Every day, members of Facebook share over 4.75 billion items....
Online searches for companies are more common than offline searches, therefore it's critical to make sure your local company listing is prominently shown on Google and Google Maps. Making an excellent listing with a business profile only takes a few minutes and is free. A trustworthy SEO outsourcing company can assist you in setting up a Google Business Profile, which makes it easier for local...
While advertising in Google Ads, marketers mostly meet ad disapprovals and the reasons will be extremely vague. To solve this concern, Google recently updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve and provides transparency for advertisers to understand what issues have...
For any business, branding is essential. Using effective content marketing methods, any company can create a priceless way to engage with its customers. There is no better way to accomplish this goal than through producing web content that is of the best quality, reliable, and optimized. A well-written piece of content can help you establish a solid reputation in your industry and communicate...
Are you in search for unique strategies that can help rank your website among the top-ranking sites on Google? Website owners are always on the lookout for innovative techniques to reach one of the top-ranking positions on popular search engines. However, constant changes in Google's algorithm make it hard to navigate their way to the top of the search engine results pages (SERPs). This is where...
The website is the face of any business venture. Websites play an important part in the improvement of your business. However, sometimes your website may be able to serve only in a small region. If you want to expand your services internationally with the aim to gain international recognition to your business, you have to cross many hurdles. However, an experienced search engine optimization...
Google Search Central announced the release of their October 2022 spam update on Twitter. This global spam update improves Google's spam detection strategies, and affects all languages. Image Source: This update started rolling out on October 19, 2022, at about 11 am ET and was expected to take about a week to fully roll out. However, it was completed on October 21, 2022, at about 5 am ET. It...
Healthcare providers are constantly on the lookout for unique strategies to communicate with the patients while keeping up with the changing SEO trends. Healthcare email marketing is an effective digital marketing strategy for healthcare practices planning to extend their reach. Utilizing healthcare digital marketing services provided by a professional agency can help physicians implement the...
