A strategic digital marketing tactic, SEO helps businesses improve their website rankings online. However, with the ubiquity of mobile devices, achieving top rankings on search engine result pages has become a lot more nuanced, particularly for businesses that operate in multiple business locations. Local SEO helps to ensure that businesses appear in the top search results when people within...
How to Choose the Right Focus Keyword
Have you come across the word 'focus keyword' while writing content for blogs? You might have. Well, focus keywords are those words or phrases that people frequently use to search on the internet and writers focus on such keywords for getting higher ranks on the SERP (Search Engine Result Page). The focus keywords are finalized by conducting keyword research. Thus, the content writers at content...
What Are Open Graph Meta Tags and How to Use Them for SEO?
Imagine you’ve just written an amazing blog post, packed with valuable insights, and you’re excited to share it on social media. But when you drop the link, the preview looks dull. No captivating image, no compelling title, just a boring URL. That’s where Open Graph meta tags come in. These behind-the-scenes snippets of code help your content stand out on platforms like Facebook, LinkedIn, and...
Google Clarifies Huge 15MB Googlebot Limit
The search engine giant has recently updated its Googlebot Help document with the clarification that Googlebot only crawls the first 15MB of content in an HTML file or supported text-based file, to determine rankings. Google uses Googlebot to crawl a huge number of web pages on the Internet that is increasing every day. The update with this huge limit is not something new and the documentation...
How Does User Experience Impact SEO Ranking?
No doubt that user experience impact SEO ranking. Let’s look at how UX and SEO relate and how you can improve SEO with UX. In a world where people are constantly bombarded with information, it can be difficult for businesses to stand out from the crowd. One way to do this is to create a great user experience, which helps with good SEO ranking, improved brand credibility and increased customer...
How to Launch a Blog to Promote Your Brand
Have you ever thought how to launch a blog to promote your brand? Well, it is a fact that a blog is a cost-effective and potential medium to promote your brand effectively. Today, innovative business ventures are mushrooming every now and then all over the world. However, for the success of any kind of business, active promotion is necessary. From the olden times, business owners have been...
How White Label Link Building Services Benefit SEO Agencies
An important aspect of search engine optimization (SEO), link building plays an important role in website ranking. Building high-quality back links can help boost the organic rankings of a website. White label link building is a unique and practical way to build links and increase the domain authority of a website. Link building services provided by professional SEO providers can help deliver...
How to Use Artificial Intelligence in Your Digital Marketing Efforts
Artificial Intelligence in your digital marketing strategy can be leveraged by understanding customer needs, interests, and preferences for products and services. The Harvard Business Review quotes that as per the 2018 research report of McKinsey analysis, more than 400 use cases showed that marketing was the domain wherein AI can deliver the greatest contribution. Yes! You heard it right! To...
Optimizing Business Instagram Account for Search Engines
Creating a strong social media presence is crucial for any business now. For businesses, Instagram is a great platform to build trust and credibility with your audience. This visual platform allows posting pictures and videos to attract potential customers and get them interested in your products or services. With proper optimization strategies, you can also increase your visibility, reach a...
What Are the Best SEO Audit Tools to Use in 2022?
The importance of best SEO audit tools for your website is that they help you identify the potential problems with your site and its performance. You can do an audit on your entire website, or on specific pages or posts with the help of a digital marketing service company. Importance of SEO Audit and How an Organic SEO Company Can Help An SEO audit is essentially a health check that enables...