Our world is in a stage of transition, especially after the pandemic. In other words, the world is turning digital on every platform. Even though people are still buying products directly from shops and supermarkets, online stores or E-commerce stores are becoming popular as people can purchase anything with a single click. For creating a space on digital platforms, businesses need the...
Keywords form the foundation of the content. Your target audience uses specific keywords to find products or services they need and skillfully incorporating those keywords in your content will lead them to your website. Content optimized with relevant keywords has a better chance of ranking higher in SERP results. So, keyword optimization is necessary to be found by Google’s search algorithm...
How many times have you left a website because it is taking too much time to load? Imagine your customers in your place. They too will do the same if your website doesn’t load quickly and properly. Almost every page of your website, including blogs, has images that suit the content, right? But, what if these images harm your website? Large and unoptimized images can slow down your site and this...
In the last week of December 2021, Google confirmed its November 2021 update to local search and map pack results. The update, which was officially referred to as the November 2021 local search update, began on November 30, 2021, and was completed rolling out on December 8, 2021. Reliable organic SEO companies keep track of Google’s algorithm updates and trends to understand how it can impact...
Quality content undoubtedly plays a pivotal role in getting ranked higher in search engine result pages. Google considers user experience as a key factor for ranking results. Poor quality content will disappoint users and this ultimately affects the ranking of the webpage as Google uses web crawlers to scan and index pages. Visibility is not about the number of pages a website has, but about the...
Keywords form the foundation of any online marketing campaign. Digital marketing cannot be dissociated from customer-centric marketing strategy, and keywords play a major role in targeting the audience or potential customers. To optimize the content, it is imperative to add high-value keywords to convert organic traffic to leads. Rather than high-volume keywords, high-value keywords can bring...
Using blogs as part of a marketing strategy is a great way for businesses, regardless of size or type, to connect with present or potential customers. Customers can find your business more easily through Google if you have a blog. Additionally, blogs let customers learn more about a business and its products and services. Businesses can rely on an outsourcing SEO company that provides content...
Performance planner is still new to the business sector, but it’s already helping to streamline Google Ads accounts for a great deal of businesses. Planner makes it easier for companies to organize their data and give …
Structured data can be referred to as the language of search engines. It means that structured data is used by websites to make their content more understandable to the search engines and thereby improve SERP …
Being the best in the world of cloud-based phone systems, Google Voice, the voicemail service from Google, now lets users create custom rules for incoming calls. As per the latest update …
