Survey reveals that marketers consider Google My Business (GMB) optimization as the most valuable service for local marketing in 2020. That’s insightful for medical website marketing …
Why Coronavirus Could Change Your SEO Perspective
Covid-19 coronavirus has affected various aspects of life, and much of the future is still uncertain. Healthcare SEO is among those affected. Almost no industry is left untouched with the slowdown that the pandemic has brought about …
Key SEO Tips to Follow after Google’s Spot-Zero-Termination
Featured Snippet refers to a brief answer to a user’s search query, which is displayed on top of Google search results. Google offers these snippets for diverse search queries, as these provide quicker answers to users …
Websites Featuring Guest Posts Reportedly Penalized by Google
Guest posts have come under the spotlight recently. Guest posting has been considered one of the major aspects of medical content writing services. But there have been reports of Google taking a tough stance on websites posting …
On-Page SEO: 6 SEO Factors to Update and Why It Is Important
On-Page SEO or On-Site SEO is an important factor that influences your website’s rankings. It is the act of optimizing web pages to improve a website’s search engine rankings and increase organic traffic so that search engines can …
Key Tips for Medical Websites to Keep Up with Google Updates and Improve Ranking
With an ever-increasing number of internet users, a robust online presence is important for medical professionals. Today, most patients search online thoroughly before booking an appointment with a doctor …
Location-based Marketing – Here’s How It Works
Though not a new concept, location-based marketing is getting more relevant, mainly for local businesses of any type, to reach the right customers. Location-based advertising is tailored to consumers in a specific place …
Search Engine Updates that Kept the 2nd week of February Busy
Each week has some activity or the other going on in search. Succeeding in healthcare digital marketing requires constant monitoring of the changes. The 2nd full week of February was one full of such algorithmic innovations. Google’s updates …
The Workings of SEO Revealed through Latest Research
Recent days have revealed some interesting developments about how Google works. Effective physician website marketing depends on how successfully data and research about search engine optimization are gleaned …
How to Avoid Google My Business Suspension
Getting traffic online, and customers and conversions to their physical business location, is what physician clinics, healthcare practices and businesses are looking for. That’s what healthcare digital marketing aims …