If you are on a frantic health content marketing spree and not quite sure where to begin, start by building Frequently Asked Questions (FAQ) content. Providing answers to FAQs can improve online marketing effectiveness and drive …
How Far Did Google’s Maverick July Update Go?
Experienced healthcare digital marketing services always keep tabs on algorithmic changes that occur from time to time. But sometimes these updates don’t seem to follow any logical pattern. And unless it is a core update, Google will not …
Key Tools for Social Media Marketing [infographic]
Social media plays a vital role in promoting your brand online. Even for healthcare business, social media platforms can help to expand their reach to targeted healthcare consumers. For healthcare digital marketing, these platforms help to …
Keeping Pace with the Transformation in the Search Landscape
Medical SEO follows the same principles of general SEO, and requires effort and constant monitoring to stay at the top of the search rankings and target audience visibility. That’s because medical search engine optimization isn’t a static …
Top Content Marketing Ideas for Hospitals and Doctors Offices
When I discovered that I would soon need to undergo a spinal tap for multiple sclerosis, I immediately went into a fresh research mode to allay as much of my anxiety as possible before the appointment. Luckily as a person residing …
Improved SEO Tactics That Can Optimize Your WordPress Blog
WordPress is the framework behind many of the websites and blogs that appear in search engines. It is considered as a factory that makes unique web pages with a variety of themes and plug-ins; it does not require you to have any coding …
Don’t Let Negative Reviews Put You Down, Make Them Work for You
One of the major tasks of healthcare search engine optimization companies is to monitor mentions of their client organizations online. Reviews are the first place to look. Positive reviews are great for the practice …
Web Development Tips for Healthcare Businesses
Almost anything can be done online now, and this has opened up exciting opportunities for business promotion. If you run a hospital and want to make your services more widely available, consider digital marketing solutions …
Key Web Design Tips to Attract Potential Customers [Infographic]
Investing in website design is crucial for attracting visitors and influencing their buying decisions. The flow and function of the website should persuade customers to stay long enough to make a purchase decision. With responsive web design …
How to Face Negative Reviews with a Positive Attitude
Many people now use the Internet for information about healthcare issues and treatments available. This has made the medical industry highly competitive. Doctors, hospitals and health systems today recognize how important medical …