An advanced SEO company always keeps an eye on changes to search engine algorithms. There is always some innovation going on at Google. At their 20th anniversary event, the internet giant announced changes to machine learning….
Why No. 1 Ranking is Perhaps Not What You Should Aim For
Healthcare SEO, and indeed all SEO, has always been thought to have the no. 1 ranking on SERPS (search engine ranking pages) as its primary goal. However, with the evolution of search engine optimization, there are deeper elements to consider…..
Google turns 20 – A Look at the Impact of the Search Engine Giant
Digital marketing and mobile SEO services are based on an observation of how Google’s algorithms work. Google’s constant search innovations define the SEO strategies of many companies and organizations. Twenty years ago…..
What are Hashtags, How and Where to Use Them to Your Advantage?
Healthcare organizations and medical device industries are now very much aware of the value of digital healthcare marketing. Doctors are increasingly participating on multiple social media channels than ever before. Incorporating hashtags….
Why Singular and Plural Versions of Keywords Turn out Different Results
As a professional SEO company knows, to ensure effective content writing for your business website, you need to pay attention to details such as deciding whether to optimize for the singular or plural version of keywords. Differences…
What Is Search Intent and How It Improves SEO Ranking
Digital marketing services focus on ensuring an optimized website, better website ranking and good online traffic for a business. Search engines provide users the best results relevant to their queries and if your website ranking is good…..
YouTube SEO – Key Tips for Success [Infographics]
Optimizing your YouTube videos is critical, as it helps to maximize exposure and thus generate billions of views. Videos play a key role in today’s online marketing, as it attracts a wider section of the audience. YouTube SEO or video optimization…..
Staying Put during Google’s August Broad Core Algorithmic Update
Medical SEO is a challenging aspect of healthcare digital marketing not least because of the algorithmic updates Google keeps releasing. Some are minute updates, while others are significant. While some are gradual releases taking…..
How to Promote Your Healthcare Practice through Video
Videos play a key role in your healthcare digital marketing strategy, as it is one of the most powerful mediums for capturing and holding attention. It is an effective communication and marketing tool that can be distributed across multiple…….
Page Speed Optimization Vital to Rank High in Mobile Searches
Page speed optimization is now important for all users focused on digital marketing and will be a major solution provided by an SEO company. In July 2018, Google announced page speed as a ranking factor in their mobile search results……