Physician website design has become a very significant consideration in the present-day constantly connected world. Most of your prospective as well as existing patients are always online and want information at their fingertips….
How to Optimize Your PPC Campaign to Improve Conversions
Health-related queries are the most searched topics on search engines like Google, Bing, Yahoo and others. Therefore a strong and consistent online presence has become mandatory for medical practices and companies….
Importance of Video in a Successful Online Marketing Campaign
The importance of video marketing cannot be overemphasized, particularly when considering the wealth of pure SEO benefits it gives you. When you really need to make your organization sustainable by bringing in more earnings, you need…
Why Ranking #1 Needn’t Be the Ultimate SEO Goal for Medical Businesses
Is a number one ranking in Google as significant as it used to be? Healthcare SEO has been focused on achieving that coveted number one position or at least ranking in the first search engine results page, but now the #1 rank seems…..
How Video Content Can Boost Your Medical SEO Ranking
Google has changed drastically in the way it returns results for users’ search queries. Its algorithm is now based on many factors, figures and various other web content aspects. Therefore, it is important to understand these preferences…
How Chatbots Could Help Improve Leads and Conversions for Healthcare Businesses
Today medical businesses are using various healthcare digital marketing tools to grow and establish their brand. Artificial Intelligence and Machine Learning techniques are now popularly used to provide a more fulfilling user ..
How to Ensure a Humanized Outreach for Your Medical Practice
One of the goals of healthcare digital marketing is humanizing your practice. Your healthcare SEO efforts can be stimulated by humanizing your brand. It is a strategy followed by companies and businesses these days to drive customer…
Current Website Design Trends Businesses Should be Aware of
Keeping up with the latest trends is critical, mainly with any aspect of online marketing – let that be SEO, web design or content. When it comes to web design, it’s time to think whether your website is up to the current standards…
Coping with the Search Snippets Length Conundrum
Healthcare SEO, like all other SEO specializations, would have found the month of May strange particularly because Google seemed to have made an about turn by reducing the snippet length back to 160 characters for the desktop…
What Is Technical SEO? How Important Is It for Content and its Rankings?
How significant is technical SEO for medical websites in this smartphone age? An integral part of healthcare website design, technical SEO involves designing your website to be intuitive for your targeted visitors as well as search engine algorithms….