One of the goals of healthcare digital marketing is humanizing your practice. Your healthcare SEO efforts can be stimulated by humanizing your brand. It is a strategy followed by companies and businesses these days to drive customer…
Current Website Design Trends Businesses Should be Aware of
Keeping up with the latest trends is critical, mainly with any aspect of online marketing – let that be SEO, web design or content. When it comes to web design, it’s time to think whether your website is up to the current standards…
Coping with the Search Snippets Length Conundrum
Healthcare SEO, like all other SEO specializations, would have found the month of May strange particularly because Google seemed to have made an about turn by reducing the snippet length back to 160 characters for the desktop…
What Is Technical SEO? How Important Is It for Content and its Rankings?
How significant is technical SEO for medical websites in this smartphone age? An integral part of healthcare website design, technical SEO involves designing your website to be intuitive for your targeted visitors as well as search engine algorithms….
How to Design a Medical Website That Can Drive More Leads and Conversions
The visual design of a healthcare website is very important because that is the first thing that grabs the attention of your targeted audience. This makes healthcare website design highly relevant. While search engine and social media…
How do Reviews Directly Help to Improve Visitor Conversion
Medical SEO is a highly competitive arena and often it’s small but important details that make the difference for the healthcare digital marketing efforts of your hospital, practice or other healthcare business. Reviews are among these.
How to Audit Your Web Pages and Apps with Google Lighthouse
Healthcare digital marketing relies a lot on the success of the desktop and mobile website and apps of a hospital, specialist care center, or physician clinic. Once the website is created, content needs to be updated regularly.
Should Attaining Number One Ranking Be Your SEO Priority
Medical SEO is vital to ensure a strong online presence for your healthcare business. The rush to rank high is fierce with businesses employing the latest SEO strategies to beat the competition. Traditionally, SEO has focused on…
Is Your Practice Ready for Blockchain?
For healthcare SEO services to keep serving hospitals, nursing homes and physician clinics effectively, they need to keep discovering new technologies and trends that could have a bearing on their SEO strategies. And blockchain is…
How Physicians Can Ensure HIPAA Compliance on Social Media
Social media optimization is one of the major elements of digital marketing for healthcare. The social networks serve as a great outreach mechanism in ways that conventional marketing just can’t. And for physicians and healthcare centers…