Is a number one ranking in Google as significant as it used to be? Healthcare SEO has been focused on achieving that coveted number one position or at least ranking in the first search engine results page, but now the #1 rank seems…..
How Video Content Can Boost Your Medical SEO Ranking
Google has changed drastically in the way it returns results for users’ search queries. Its algorithm is now based on many factors, figures and various other web content aspects. Therefore, it is important to understand these preferences…
How Chatbots Could Help Improve Leads and Conversions for Healthcare Businesses
Today medical businesses are using various healthcare digital marketing tools to grow and establish their brand. Artificial Intelligence and Machine Learning techniques are now popularly used to provide a more fulfilling user ..
How to Ensure a Humanized Outreach for Your Medical Practice
One of the goals of healthcare digital marketing is humanizing your practice. Your healthcare SEO efforts can be stimulated by humanizing your brand. It is a strategy followed by companies and businesses these days to drive customer…
Current Website Design Trends Businesses Should be Aware of
Keeping up with the latest trends is critical, mainly with any aspect of online marketing – let that be SEO, web design or content. When it comes to web design, it’s time to think whether your website is up to the current standards…
Coping with the Search Snippets Length Conundrum
Healthcare SEO, like all other SEO specializations, would have found the month of May strange particularly because Google seemed to have made an about turn by reducing the snippet length back to 160 characters for the desktop…
What Is Technical SEO? How Important Is It for Content and its Rankings?
How significant is technical SEO for medical websites in this smartphone age? An integral part of healthcare website design, technical SEO involves designing your website to be intuitive for your targeted visitors as well as search engine algorithms….
How to Design a Medical Website That Can Drive More Leads and Conversions
The visual design of a healthcare website is very important because that is the first thing that grabs the attention of your targeted audience. This makes healthcare website design highly relevant. While search engine and social media…
How do Reviews Directly Help to Improve Visitor Conversion
Medical SEO is a highly competitive arena and often it’s small but important details that make the difference for the healthcare digital marketing efforts of your hospital, practice or other healthcare business. Reviews are among these.
How to Audit Your Web Pages and Apps with Google Lighthouse
Healthcare digital marketing relies a lot on the success of the desktop and mobile website and apps of a hospital, specialist care center, or physician clinic. Once the website is created, content needs to be updated regularly.