The present day digital marketing efforts focus on location based search, which is on the rise and there has been a lot of progress regarding measuring online to offline behaviour. Online ads drive offline activity of customers, which can be…
Why Search Engine Optimization and Facebook Involvement Important For Medical Industry
Promotion on social media is an essential element for the success of any marketing campaign but it is often overlooked when it comes to healthcare marketing. Social media is an ideal platform…
Difference between Optimizing Website vs. Optimizing Traffic
Healthcare businesses have largely relied on word-of-mouth to bring new consumers. Though traditional advertising has been instrumental in building brand awareness, people rely a lot on referrals before making a decision…
Significance of Mobile App Development in the Healthcare Industry
The healthcare industry is also encouraging mobile app development in keeping with the latest trends and preferences of consumers. Increase in Smartphone users and the rising health consciousness has led to the increase in mobile…
The Necessary Art of Rewriting Old Blog Posts to Make Them New
Blogs are an important aspect of healthcare digital marketing and healthcare SEO. Though it may seem a fairly straightforward thing to do, running your blog as part of building up your practice has its challenges…
Which Is Better for Your Business: Responsive Web Design or a Mobile App?
When you are planning to establish a mobile presence for your healthcare business, an important consideration is whether to design a responsive website or create a mobile app that users can download, or perhaps both…
Difference Between White Hat and Black Hat SEO Techniques
Technology is rapidly changing and healthcare businesses are greatly relying on healthcare digital marketing to improve their reach and make services/products available to a large number of consumers…
Five Versatile Mobile App Development Frameworks
Mobile app development is one of the much sought after mobile SEO services because these provide an effective way of reaching out to targeted consumers. Healthcare digital marketing focuses on developing the best mobile healthcare apps and software…
8 Medical SEO Practices That You Should Discard
Today's businesses, particularly those in the E-Commerce sector, rely significantly on organic search traffic to grow their client base and revenue. Since the first page of search results receives an astounding 71% of all link clinks, performing well in SEO (search engine optimization) will usually get you a spot on the first page of search results. Many years ago, SEO was very different from...
How to Use Google Analytics to Improve Your Medical Website [Infographics]
Want to know how well your medical website is performing online? Medical website marketing requires the use of advanced tools to track your site. Now monitoring the performance of your website is quite easy…