It is quite evident from today’s lifestyle that people greatly rely on mobile and mobile apps to meet various requirements including healthcare. This has made healthcare digital marketing very significant…
Why the Healthcare Industry Should Outsource Mobile App Development
Google has announced that there will be separate search index for mobile web and with recent changes to Google, it is more important than ever for medical businesses to leverage digital marketing for healthcare…
How Google’s Smart Home Concept Could Make Search Conversational
Healthcare SEO, like any other SEO sub-branch, depends a lot on the technological revolutions that are occurring in our day-to-day lives. It may sound odd, but the reason the above statement is true is because many of these digital revolutions are…
How Google AdWords Helps in Driving Offline Sales
The present day digital marketing efforts focus on location based search, which is on the rise and there has been a lot of progress regarding measuring online to offline behaviour. Online ads drive offline activity of customers, which can be…
Why Search Engine Optimization and Facebook Involvement Important For Medical Industry
Promotion on social media is an essential element for the success of any marketing campaign but it is often overlooked when it comes to healthcare marketing. Social media is an ideal platform…
Difference between Optimizing Website vs. Optimizing Traffic
Healthcare businesses have largely relied on word-of-mouth to bring new consumers. Though traditional advertising has been instrumental in building brand awareness, people rely a lot on referrals before making a decision…
Significance of Mobile App Development in the Healthcare Industry
The healthcare industry is also encouraging mobile app development in keeping with the latest trends and preferences of consumers. Increase in Smartphone users and the rising health consciousness has led to the increase in mobile…
The Necessary Art of Rewriting Old Blog Posts to Make Them New
Blogs are an important aspect of healthcare digital marketing and healthcare SEO. Though it may seem a fairly straightforward thing to do, running your blog as part of building up your practice has its challenges…
Which Is Better for Your Business: Responsive Web Design or a Mobile App?
When you are planning to establish a mobile presence for your healthcare business, an important consideration is whether to design a responsive website or create a mobile app that users can download, or perhaps both…
Difference Between White Hat and Black Hat SEO Techniques
Technology is rapidly changing and healthcare businesses are greatly relying on healthcare digital marketing to improve their reach and make services/products available to a large number of consumers…