There have been numerous developments in health care industry over the past decade, the major ones being the increased use of information technology and the introduction of medical website marketing. Yes, the healthcare providers have now realized …
Top 7 Challenges Involved in Healthcare Digital Marketing
The US healthcare industry is constantly evolving, presenting opportunities as well as challenges for healthcare marketers. Now, the focus is on a healthcare delivery model that is based on patient satisfaction, good outcomes and …
Medical SEO and Google Penguin 4.0
The competitive nature of medical SEO makes it essential for physician practices, hospitals, nursing homes and medical equipment manufacturers to stay on top of the game through professional search engine optimization services. Google …
Strategies that are ‘VITAL’ for Healthcare SEO
When you talk about ‘SEO’, what is it that comes to your mind first? Analytics and link building? Well, there’s more to it! Social media and content marketing play an important role in helping a medical website rank well, though the…
4 Tips to Help Improve E-commerce Conversion Rates
The e-commerce industry is advancing at a rapid speed and for 2016 experts expect the overall revenue of the sector to grow by 15%. Competition is fierce in this sector and online businesses need to learn the art of online sales and …
5 Tactics to Improve the Ranking of Your Healthcare Website
Basically, search engine optimization or SEO is a process in which a website’s visibility is improved so that can be found in major search engines people search using relevant keywords. For example, in a search for dentist in Ontario, every …
September 29 Is World Heart Day – Make Sure You Are Reaching Out to Patients Who Need Cardiology Services
Cardiovascular disease (CVD) remains the number one cause of global deaths and places a high economic burden on countries. The World Heart day aims at spreading awareness about these heart ailments. Founded in 2000, World Heart …
Important Aspects in SEO for a New Medical Website Platform
Your medical website may need to be refurbished for better rankings. It has to serve the health information needs of your customers ultimately and bring in the visitors and conversions, depending on what your goals are. You could …
Essential Strategies for Medical Website Marketing
Having a medical website is an effective way of enhancing the visibility of your practice and connecting with patients. However, most often, healthcare professionals do not know how to approach medical website marketing effectively. A …
Should Your Practice Focus on Testimonials and Reviews?
Testimonials and reviews are an accepted part of a medical SEO strategy, and for a good reason. They are devoid of any sales pitch and present true opinions to the potential patients or customers out there …