All is well and good when you visit a website and the visual elements (images/graphics/videos) on the page load in an instant. Now, imagine the opposite—visual elements in the landing page taking an eternity to load, leaving you frustrated. So, as a website owner, how can you efficiently balance speed with content-heavy pages? The answer lies in implementing Lazy Loading. This popular technique...
Did you know that Google deals with around 8.5 billion searches every day? That means there are 8.5 billion chances for your website to be found by the search engine. And what decides the discoverability of your website is something as simple as a text file, which essentially, is no larger than a normal text message. Behold, robots.txt. Your unsung hero (or even villain) of search engine...
In today’s competitive digital landscape, lead generation is a top priority for business growth. SEO is a digital marketing strategy that plays a pivotal role in optimizing a website’s content to increase visibility and drive higher traffic. Unlike paid advertising, SEO helps you attract potential customers through organic search results. It ensures that your site reaches users who are actively...
In this changing digital era, achieving a strong online presence is important for medical professionals and healthcare organizations. With several healthcare providers competing for attention, search engine optimization (SEO) is important to help their websites rank high in search engine results. Patients (both current and potential) are increasingly turning online to locate potential healthcare...
Three Seconds. If your website takes any longer than that, you can say goodbye to more than half of the visitors who were ready to engage with your content! In today’s fast-paced digital world, attention span is growing shorter everyday and that means, every second counts. You will only get one, quick shot at impressing your visitors. Miss it, and the price you pay could be high—lost visitors,...
Have you been amazed by how Google gives you precise results based on what you mean, rather than what you type? You Google “best Italian food”, and it gives you results tailored to your preferences (I know we are all used to it now, that we take it for granted). But, it’s pretty awesome, isn’t it! It wasn’t always like this. In the early 2000s, Yahoo and Altavista used to deliver results based...
For independent bloggers and entrepreneurs, digital success largely depends on having a highly ranked website. The primary objective of a website is to deliver relevant and valuable content to users. High SERP ranking is necessary for website owners to achieve their online marketing goals, such as enhanced online visibility, organic traffic, sales growth, and global reach. It is therefore no...
Just the click of a button. That’s all it takes for someone to share their experience regarding a product or service. And, with a retweet or a repost, it won’t be long before the news spreads across the digital vastlands like wildfire. With social media constantly buzzing with reviews, comments and feedback, it is difficult for a brand to keep an eye on everything that’s happening out there....
Picture this scenario: you are browsing online for a product, but the website takes an eternity to load—with the layout constantly shifting, ads appearing from nowhere and your clicks being met with no response. Frustrating? Absolutely! We all have been there; at least once. Now, imagine this agonizing experience happening with your website. Every second it is driving away your potential...
While developing a website, web developers often focus on the technical aspects like coding, layout and user experience. But here’s the kicker:- even the most beautifully & technically designed website can struggle to reach their audience, if it is not optimized for search engines. Search Engine Optimization (SEO) holds the key in making your website visible on search engines like Google and...
