Imagine creating a travel website like Expedia or AirBNB.
You have designed and developed it, added business listings, relevant images, and in the backend, integrated payment gateway systems, implemented top-level security to protect your customers’ data, and so on.
However, you haven’t optimized your website for SEO—especially, every single page for those popular long-tail keywords like “best hotels in New York” or “average temperature in LA in June”. Now, that means, you’ll have to create a page about the best hotels in New York, other cities and so on. Similarly, you’ll need to generate pages for the best restaurants, top tourist attractions, and more for other states as well.
The process of covering even a small percentage of a country’s towns and cities would take years! And that’s before you get to pages about the best restaurants, days out, local attractions, etc.
Creating tens of thousands of web pages that are similar, but have different content without a single duplication isn’t practical through manual effort. (Not even for a top search engine optimization company!)
Enter programmatic SEO.
What Is Programmatic SEO?
Programmatic SEO is an automated approach that lets you create thousands of unique web pages without having to write, edit, or publish each page manually. Unlike traditional SEO where you’ll have to manually craft each page—while ensuring it is optimized for SEO, programmatic SEO combines the process of automation with strategic content creation, thereby seamlessly ensuring the process of creating web pages at scale.
How to Get Started with Programmatic SEO
Well, it isn’t easy but it isn’t difficult as well. Here’s a step-by-step to get started:
- Identifying Your Keyword Strategy
Start by researching and shortlisting long-tail, high-performing keywords that users are searching for. Seek the assistance of tools like:
Make sure to look for patterns in searches. For example, if you run a travel website, you might target:
- Best [Jacuzzi Hotel] under $200
- [Jacuzzi] vs. [Competitor Product]
- Create a Page Template
Once you have identified keyword patterns, a template shall be built which will be used to generate pages dynamically. A good programmatic SEO page should include:
- A keyword-rich title
- Dynamic content that updates based on data
- Internal linking to relevant pages
The best tools for programmatic page template design:
- Image Generation
Being a vital aspect of SEO, images can be utilized for various purposes like illustrating a statement, breaking up content or to appear on thumbnails. Images can be generated using AI tools or programmed to be pulled from an existing source. The tools commonly used are:
- Content Creation
There are two types of content: one written the same for all pages (static content) and the other that varies from page-to-page (dynamic content). Thin or duplicate content can attract Google penalties. ChatGPT is the most commonly used platform for content creation. Make sure your pages:
- Offer unique value (not just AI-generated content)
- Have proper meta tags, schema markup, and structured data
- Load fast and provide an uninterrupted user experience
- Building a DB & Page Generation
Use a web scraping tool to compile relevant data with minimal manual effort. Then, build a database using tools like Google Sheets or AirTable + a strong code to automate the creation of thousands of pages. Popular tools for this include:
- Google Sheets + Python (for small-scale automation)
- Webflow, WordPress + APIs (for medium-sized projects)
- Custom CMS + NoSQL databases (for large-scale automation)
- Merging Database and Template
With database and page template ready, the data will now have to be pulled into your template to create the programmatic SEO pages. To accomplish this, a tool will be required to map the columns of your spreadsheet to the variable names in your page template.
- Monitor Performance & Iterate
Once your programmatic SEO pages are live, you can monitor their performance using:
- Google Search Console (to review rankings)
- Google Analytics (to measure traffic & conversions)
- Ahrefs/SEMrush (to analyze backlink growth)
It is important to regularly monitor performance and make necessary tweaks to stay on top.
How Is Programmatic SEO Different from Traditional SEO?
| Feature | Traditional SEO | Programmatic SEO |
|---|---|---|
| Keyword Targeting | Limited, based on research | Thousands of long-tail keywords |
| Content Creation | Manual writing | Automated page generation |
| Scalability | Limited to the team capability | Capable of generating thousands of pages in minutes |
| Best Suited For | Blogs and official business websites | Travel, e-commerce and marketplace platforms |
Traditional SEO is great for storytelling, branding websites that rely solely on the content quality and creativity. Meanwhile, programmatic SEO is for those websites that would require thousands of search-optimized pages with minimal effort.
Why Does Programmatic SEO Matter?
If you are a business owner who is looking forward to generating large volumes of organic search traffic, regular SEO is not going to cut it. Programmatic SEO can be a game-changer because of the following:
- Exponential Traffic Growth: Instead of optimizing for a handful of keywords, programmatic SEO will enable you to rank for thousands of keywords, boosting organic traffic growth.
- Long-tail Keyword Domination: Now optimized for the popular long-tail keywords, your brand will be tagged along all high-intent search queries that competitors might overlook.
- Lower Overhead Costs: With the need to manually write every page now eliminated, costs regarding staff and other resources will be considerably lowered. Let automation do the heavy lifting.
- Scalability: Regardless of whether your requirement is to have 100 or 100,000 pages, programmatic SEO will handle the hassle and ensure each and every page is optimized and unique.
Why Collaborate with MedResponsive for SEO Services?
We automate and optimize your SEO strategy so you can rank for relevant keywords without lifting a finger.
- Tailored Strategies for Your Business
Whether you’re a small-sized startup or a fully-fledged e-commerce brand or a SaaS company, we craft a custom SEO plan for you.
- Data-driven SEO
We use advanced techniques, API integrations, and automation tools to create high-ranking pages for you.
- Boost Traffic, Conversions & Revenue
Witness your organic traffic skyrocketing, leading to improved conversion numbers, higher sales and brand visibility.
Final Thoughts
Programmatic SEO is a godsend for businesses looking to scale their organic traffic by eliminating manual workload. If executed right, it can help you climb on top of search rankings, generate more leads, and grow your business exponentially.
Ready to automate your SEO and take your business to the next level? Let’s make it happen!
