Consistent high rankings in the search results pages ensure constant visibility online, which increases the chances for people visiting your site. That’s organic search performance, and search engine optimization (SEO) is a collection of …
Is Click-through-rate a Ranking Factor?
Click through rate (CTR) refers to the number of people who click a link against the total number of people who had the opportunity to do so. Optimizing your website using relevant keywords, tags, links and quality…
5 Reasons Why Healthcare Businesses Need a Responsive Website
What is a responsive medical website and why do you need it? Medical websites are of great significance in the current scenario with more than 60% of Americans seeking medical information online and also looking to schedule…
10 Keyword Marketing Tips for Your Hospital or Medical Business
When it comes to search engine optimization, keywords are integral to building a successful strategy for channeling greater traffic to your medical website, and eventually greater conversions. Keywords are needed not just for content…
Medical SEO and Google Penguin Updates
When it comes to medical SEO, it is important to be aware what Google’s algorithms are up to. These algorithm changes do catch webmasters by surprise. The search engine giant keeps updating its algorithm multiple times each year, with …
How to Boost the Visibility of Your Medical Practice with Search Engine Optimization
Healthcare practices are not like businesses – they do not sell commodities, but potentially lifesaving service. To be economically viable, your practice needs to be visible to potential patients who are searching online for the services you provide.