In today’s digital world, medical SEO has become an integral part of healthcare marketing. The internet has become the new path for businesses to market and operate their products and services. Therefore online visibility…
Why SEO Is Complex and High Rankings Do Not happen Overnight
Medical SEO is a series of tactics aimed at increasing the visibility of your website in search engine results and improves your chances of being found when prospective patients are searching for treatments and services. It is the process by which…
Tips to Handle Planned Closure of Website without Losing Your Google Ranking
Having an active website is critical for healthcare digital marketing but sometimes you may need to take down your website for some reason or other. Many businesses are hesitant to turn off the server…
How Google’s Smart Home Concept Could Make Search Conversational
Healthcare SEO, like any other SEO sub-branch, depends a lot on the technological revolutions that are occurring in our day-to-day lives. It may sound odd, but the reason the above statement is true is because many of these digital revolutions are…
Why Search Engine Optimization and Facebook Involvement Important For Medical Industry
Promotion on social media is an essential element for the success of any marketing campaign but it is often overlooked when it comes to healthcare marketing. Social media is an ideal platform…
Difference between Optimizing Website vs. Optimizing Traffic
Healthcare businesses have largely relied on word-of-mouth to bring new consumers. Though traditional advertising has been instrumental in building brand awareness, people rely a lot on referrals before making a decision…
Which Is Better for Your Business: Responsive Web Design or a Mobile App?
When you are planning to establish a mobile presence for your healthcare business, an important consideration is whether to design a responsive website or create a mobile app that users can download, or perhaps both…
8 Medical SEO Practices That You Should Discard
Today's businesses, particularly those in the E-Commerce sector, rely significantly on organic search traffic to grow their client base and revenue. Since the first page of search results receives an astounding 71% of all link clinks, performing well in SEO (search engine optimization) will usually get you a spot on the first page of search results. Many years ago, SEO was very different from...
How to Measure Your Conversion Rate Optimization
Conversion rate optimization (CRO) is a digital marketing technique focused on helping businesses gain more potential customers. The main goal of this strategy is to enhance the end user’s digital experience…
How to Optimize Your Conversion Rate
Conversion rate optimization (CRO) involves optimizing your landing pages, sponsored search ads, and overall website design to increase your conversion rate. This is something a digital marketing company can help you achieve…