Google has announced it has completed rolling out March 2023 core update. This update that started rolling out on March 15, 2023, took 13 days to complete on March 28, 2023. Reports consider this as a fairly impactful update compared to previous core updates. Image source Our previous blog highlighted a list of questions that Google has offered to consider, if your site is hit by a core update....
5 Best Practices for Meta Advertising
In 2023, Meta will still become a media channel where advertisers must maintain visibility and competitiveness despite Instagram and Facebook continuing to dominate the social platform market. Much has changed over the past year, with Meta releasing many new tools and features. With more resources than ever, advertisers can grow their campaigns more quickly. Businesses can invest in organic SEO...
Great Ideas to Create Evergreen Content
Evergreen content refers to content that never gets outdated, and is useful. This search-optimized content revolves around topics that are always relevant to readers. Incorporating evergreen posts into your blog strategy is crucial for successful content marketing. Such content remains relevant over time, due to its general subject matter and it is always appealing to readers, ensuring a...
From Keyword Research to Content Creation: How ChatGPT Is Transforming SEO
Undoubtedly one of the most useful applications of AI is ChatGPT. It is a chatbot that has everyone discussing and debating over the past few months. It can produce text that sounds like human speech and can be utilized for SEO marketing. Some SEO chores can take a long time because there is a lot of data to track, compile, and examine. It involves extensive research such as search for powerful...
Image Optimization – Top Tips or Strategies for Optimizing Images
Images are one of the crucial components of a website that provide users a detailed view of what the business is all about. When it comes to search engine optimization (SEO), websites with attractive and relevant images can create a good first impression. In fact,...
How Can Image Optimization Help Improve Website Performance?
The importance of having images on websites has been increasing over time. Regarded as one of the most essential elements of a website, images provide visitors with a clearer vision of what a website is about. On an average, around 64 percent of a website's weight is comprised of images, according to HTTP Archive. When it comes to search engine optimization (SEO), websites with images generate...
10 Common SEO Copywriting Mistakes You Need to Avoid
Get high traffic to your business blogs, articles, and product or service pages is essential to attract more traffic and increase conversions and sales. However, as most people have a short attention span, effective content and copywriting writing is necessary to hold people's attention. This calls for support from a reliable provider of content writing services. An expert can help you generate...
Which Is the Better Option – SEO or PPC?
SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising are two popular digital marketing tactics to enhance website traffic and conversions. Depending on the status of your organization and your specific marketing objectives, businesses can implement SEO strategies, a PPC marketing campaign, or both at the same time. Companies providing organic SEO services help businesses...
Google Rolls Out March 2023 Broad Core Update
Google has confirmed rolling out March 2023 core update on March 15. This is the first broad core update of 2023, and the rollout may take up to 2 weeks to complete. Image source This global update that impacts all regions and all languages will look at all types of content. Though it doesn't penalize, it promotes or rewards good web pages. Search rankings will probably fluctuate during this...
6 Key Benefits of Choosing Zero Search Volume Keywords
Zero search volume keywords are those that have no search volume at all in a given period of time. This means that no one has searched for that specific keyword or phrase during that time. These keywords may still be relevant to your business or niche, but they do not currently have any demand. A professional digital marketing services company will also use such zero search volume keywords that...