What are Push Notifications? Push notifications are brief, targeted clickable prompts that are pushed to appear in a user’s device, both desktop and mobile in real-time. These messages can include elements such as texts, images, logo, and buttons, designed to direct users to your website. Push alerts are strictly a user-permission based direct communication system delivered with the help of push...
Google introduced the November broad core algorithm on 11th November 2024. The algorithm change is expected to take about two weeks to finish rolling out, Google said. This latest iteration denotes the third core algorithm update of this year, followed by the previous August ’24 and March 24’ core updates. Announcing the rollout of this update on X, Google posted: “Today we released the November...
Managing a website—in a competitive digital landscape like the present—is a challenging task in itself. From content creation to website navigation and analytics, there are a lot of things to take care of, in order to stay on top of the game. One of the crucial elements that contribute to the success of a website in the digital marketing world is the timely optimization of website content for...
In today’s fiercely competitive digital landscape, businesses are constantly in search for advanced tools and quirky strategies to improve their SEO ranking and drive organic traffic to gain that competitive edge. One such tool is the AI-powered chatbot. Originally, AI chatbot was developed for aiding customer service interaction but now, it has grown into a highly customizable tool that can...
Google has added new AI-driven features to its Performance Max campaigns, a game-changer for businesses to enhance their advertising campaigns. According to Google, Performance Max campaigns drove 17% higher ROAS (Return on AD Spend) than other campaigns during the holiday peak cycle in Q4 2023. The AI-powered features being rolled out focus on the following campaign elements, Asset testing...
The search engine results page is a crowded digital platform where thousands of blogs vie for user attention and top ranks to drive website traffic and business growth. Despite the best efforts, even brilliantly crafted blog posts often struggle to gain attention. To dominate search results, you need to master the skill and knowledge required for creating user-readable, SEO-friendly blog posts....
In the ever-changing landscape of digital marketing, pay-per-click, commonly referred to as “PPC”, continues to remain one of the best advertising strategies for improving online visibility and customer base. Factors such as technological advancements, consumer behavior and industry shifts influence PPC trends for the upcoming year. It’s essential to be aware about evolving trends to get the...
In today’s competitive digital landscape, businesses are constantly seeking ways to improve their visibility and stand out online. One of the most effective methods for achieving this is through search engine optimization (SEO). While many factors contribute to a successful SEO strategy, content creation and distribution play a crucial role. By sharing high-quality, relevant content across...
As part of their routine refresh, Google updated its web search policy documentation on September 25th, 2024. The latest update includes the addition of more details to the site reputation abuse policy and clarifications on the existing areas of spam search policies. In their spam policy clarification, Google stated that they have, “Clarified some wording in our spam policies for Google web...
As search engine users increasingly look for nearby services and products, it is crucial for all types of businesses, regardless of their size, to prominently appear in relevant local search results. However, many businesses often overlook the importance of optimizing websites for local SEO and struggle to attract the target audience. According to the Consumer Behavior Index (CBI) report by...
