Artificial Intelligence in your digital marketing strategy can be leveraged by understanding customer needs, interests, and preferences for products and services. The Harvard Business Review quotes that as per the 2018 research report of McKinsey analysis, more than 400 use cases showed that marketing was the domain wherein AI can deliver the greatest contribution. Yes! You heard it right! To...
What Are the Best SEO Audit Tools to Use in 2022?
The importance of best SEO audit tools for your website is that they help you identify the potential problems with your site and its performance. You can do an audit on your entire website, or on specific pages or posts with the help of a digital marketing service company. Importance of SEO Audit and How an Organic SEO Company Can Help An SEO audit is essentially a health check that enables...
Top Ten Strategies for Automotive SEO
Automotive SEO is the key aspect that helps improve the visibility of car dealership websites on the search engines. SEO for car dealers focuses on building and customizing websites to meet the needs of consumers who are looking for information about cars or car parts. Regarded as one of the most competitive industries, the automotive sector has been undergoing several rapid changes in recent...
How to Grow Your Dental Office with Instagram Marketing
With the plethora of social media platforms, dental Instagram marketing can be challenging. However, it is a powerful way for dental practices to increase patient base. Regardless of the size and location of your dental practice, Instagram is one of the most effective social media channels for digital healthcare marketing. Maintaining an active Instagram presence can help showcase a more...
Top PPC Advertising Practices for Dental Groups
Want to attract new patients to your dental practice but not sure where to start? Regarded as one of the prominent pillars of online digital marketing, pay-per-click (PPC) advertising for dentists can help attract and connect with new patients when they are actively searching for a dental practice online. In simple terms, PPC or pay-per-click is a unique internet advertising tool to direct...
Google Discovery Ads Campaign – Dos and Don’ts
Google is constantly looking for novel approaches to further strengthen its position in customers' lives. Google Play Store, Google Wallet, Google Play Books, Google Movies, Google Voice, Google AdSense, and a number of other products have all been made possible as a result. Google Discovery Ads are a recent addition to the Google family. These are visually appealing and customized...
Google Ads Launches v11 of API
Google Ads, an online advertising platform by Google, announced the v11 version of their API, on June 8, 2022. Google ads can effectively control your advertising budget. Google Ads API is an advanced programmatic interface feature that lets advertisers interact with and make changes to their Google Ads account through applications they create. It supports developers and advertisers with...
Advantages and Disadvantages of Viral Marketing
Viral marketing is a creative strategy that uses the power of visually appealing and trending content to promote a product or spread a message quickly. Viral marketing aims to attract a large audience by using social media and word-of-mouth marketing as people spread the information through their own networks. The content's natural appeal is key to its success as it encourages people to freely...
Features of Internet Marketing
Before, we explore the features of internet marketing for your business, let’s learn the basics of internet marketing. In today's digital world, internet marketing is the buzzword when it comes to creating brand awareness. With its amazing features, digital marketing can help you get the word out quickly and effectively to a vast audience. There has been an exponential increase in the number...
What are the Top Ten Roadblocks to SEO Success
SEO success is important for any business website to generate leads, increase visibility, and improve brand recognition and sales. Many believe that having a well- structured website is good enough to attract more potential customers. But that is not true, it is equally important to be fully aware of the hurdles that can hinder the success of your SEO strategies. It is always best to approach a...