Both the home page and landing page are important aspects of a website, but there is a common misconception that they are the same. They are not. These pages are separate and distinct. Landing page vs. home page – what’s the fundamental difference? It’s the goal. The goal of the home page is to provide all information about the company in a nutshell. On the other hand, the landing page allows...
New to SEO? Learning SEO is quite time-consuming. Whether you’re a digital marketer or a business owner using various online marketing tactics to attract your targeted audience, it is important for you to be familiar with SEO terms. To be successful, you need to be familiar with the vast SEO terminology associated with digital marketing. An experienced SEO outsourcing company will have a team...
Ecommerce email marketing is a great way to attract potential customers and encourage them to make a purchase. A digital marketing services company helps businesses with email marketing by creating engaging content, sending it to the right audience, and measuring results. Email marketing is an evergreen tool that can help you build relationships with your customers. It is not just about sending...
The three pillars of organic search engine optimization are on-page SEO, off-page SEO, and technical SEO. Technical SEO is the most commonly overlooked of the three and the most difficult to master. Technical SEO audit is an important part of your overall SEO strategy. They help you identify and fix broken pages on your site, which can lead to higher rankings and more traffic. With the current...
When it comes to increasing conversion rates, landing pages play a key role. Let us discuss some examples of landing pages and how they really work. A good landing page is a web page that is designed to convert visitors into leads. It is the first interaction between your company and potential customers. A well-designed landing page is a web page that is used to capture the attention of...
With several unique changes occurring in the healthcare arena, digital marketing for healthcare is quite challenging. Building a strong online presence is important for healthcare practices to grow. Healthcare providers are on the constant lookout for unique strategies to communicate with the patients and keep up with the changing SEO trends. Healthcare email marketing is an effective digital...
A major metric of search engine optimization (SEO), keywords help drive business value by determining the traffic of the website as well as conversion and revenue. Over the years, the type and level of data that we get in Google Analytics and aggregated search console reporting have witnessed tremendous changes. However, one thing that remains constant for SEO and PPC is the prime focus on the...
Need a complete SEO checklist for 2022? Our SEO checklist covers all areas of SEO including SEO basics, technical SEO, on-page SEO checklist, keyword research, Off-Page SEO, and Local SEO. Check out our step-by-step SEO checklist best practices and techniques for 2022! Complete Step-by-Step SEO Checklist Setup the Google Search Console Google Search Console (GSC) is one of the most powerful SEO...
Keywords act as a signboard that directs people to your website. We use different types of keywords on our website, blog, article, and other forms of content. One among them is semantically related keywords or latent semantic indexing (LSI) keywords. It is a kind of keyword that is basically words or phrases that may be associated with or have the same meaning as another keyword. For instance,...
An appropriate internal linking strategy can definitely boost your SEO in an effective way and help attain top ranks on search engines. Let us check out some internal linking best practices. It gives an idea to Google about how your website is structured. It provides a hierarchy by giving more importance to the most relevant pages. Internal links are important to connect one page of your website...
