Local search is any search aimed at finding something within a specific geographic area. Local search engine optimization or local SEO is a process of optimizing your website for potential customers who are searching for services in their local area. It helps business owners to reach potential customers, and achieve leads and sales within their local area. Local SEO services help businesses to...
Every enterprise aims at improving organic search traffic to their website to grow their business. According to some research, 53 percent of website traffic comes from organic search. But for this to happen, your website should show up in the search results. There are two ways to get your website indexed by search engines like Google, Bing etc. One is the tortoise approach where you wait for it...
In this digital world, social media platforms are part and parcel of our life. Social media platforms like Facebook, Instagram, LinkedIn and so forth have become favorites with diverse business entities as these provide immense opportunities for the growth of any industry sector, including healthcare. At the same time, each of these platforms serves different purposes and choosing the right one...
Need to build your business online? Social media can play a key role. Social media platforms are now no longer just messaging and acquisition channels. Social media marketing services are a key part of a business’s larger marketing efforts. Combining SEO and social media will provide even more benefits. Businesses are now gradually recognizing the importance of being active on different social...
Universal Analytics or Google Analytics 360 has proven to be extremely useful for meeting your digital marketing efforts since its launch in 2005. Google announced the introduction of Google Analytics 4 on October 14th 2020. Also known as GA4, Google Analytics 4 is the latest version of Google Analytics, and there are some marked differences between the current and new versions. While the...
Do you know that Google - the most popular search engine - is always updating its algorithms? Yes, it is! To ensure that the platform is presenting the most accurate, relevant, and secure pages for its users, Google updates its algorithm frequently. Recently, Google launched a third products review algorithm update in search results. Our digital marketing services company keeps track of new...
Google changes its algorithm on a regular basis, and every now and then they release a more substantial update that aims to improve how it ranks various criteria in its search results. Google's algorithm updates are aimed at improving user experience and assisting people in finding the information they need as quickly as possible. Partnering with a reliable organic SEO company will help your...
The use of digital technologies surged in all areas after the outbreak of the Covid-19 pandemic, including the health sector. Email marketing, influencer marketing, content marketing, Search Engine Optimization (SEO) marketing, social media marketing, pay-per-click, and mobile marketing are popular digital marketing techniques. Email marketing has been found to be more effective than any other...
A blog post serves as an excellent platform to connect with your audience, helps in promoting products and services, and engage with your audiences or target market. Optimize your blog posts with relevant keywords to help the search engines identify your website, drive traffic, and rank high on the search engine results page (SERP). This way, your blog posts gain visibility and direct more...
Mastering ways to create a perfect outreach email is important to generate leads for your business. Implementing innovative digital marketing strategies to find and connect with customers can be a challenging task. The good news is that email marketing has a higher ROI than other channels. A search engine optimization company can help you boost your ranking with an effective email marketing...
