While the healthcare industry is one of the highest grossing industry globally, it is yet to fully utilize its digital marketing potential. This is due to a lack of understanding of the value proposition offered by digital marketing. Digital marketing in healthcare can be used to drive traffic to your website, build reputation, boost credibility, and showcase your medical expertise. Using these...
Videos are an essential part of SEO and digital marketing strategies. Google prioritizes search results with the video above results that do not include video. Web pages with videos have a significantly higher average time on site than those without videos. It has been found that people are more likely to purchase a product if they watch product videos. Video has emerged as one of the most...
There is a popular proverb, “The first impression is the best impression”. When it comes to content marketing, images can create a good first impression. They play a crucial role in making the content more attractive and persuading the audience to spend some time with that content. Experienced affordable digital marketing services utilize images effectively to bring increased traffic to the...
Keyword research is one of the first and most important steps in SEO. Proper use of relevant keywords or phrases is essential to optimize your content for better ranking on search engine result pages (SERPs) that drives more traffic. Keyword research is the process of finding and choosing the keywords or keyword phrases that people use to search online for a specific service or product....
What would businesses do without pay-per-click or PPC marketing? The brand visibility PPC ads provide has made them one of the major services offered by even an organic SEO company. Top ranking performance in the organic search results is important, for sure, and will ultimately help your website and blog posts gain visibility, traffic and, eventually, conversions if your web pages are optimized...
Our world is in a stage of transition, especially after the pandemic. In other words, the world is turning digital on every platform. Even though people are still buying products directly from shops and supermarkets, online stores or E-commerce stores are becoming popular as people can purchase anything with a single click. For creating a space on digital platforms, businesses need the...
Keywords form the foundation of the content. Your target audience uses specific keywords to find products or services they need and skillfully incorporating those keywords in your content will lead them to your website. Content optimized with relevant keywords has a better chance of ranking higher in SERP results. So, keyword optimization is necessary to be found by Google’s search algorithm...
Quality content undoubtedly plays a pivotal role in getting ranked higher in search engine result pages. Google considers user experience as a key factor for ranking results. Poor quality content will disappoint users and this ultimately affects the ranking of the webpage as Google uses web crawlers to scan and index pages. Visibility is not about the number of pages a website has, but about the...
Structured data can be referred to as the language of search engines. It means that structured data is used by websites to make their content more understandable to the search engines and thereby improve SERP …
Being the best in the world of cloud-based phone systems, Google Voice, the voicemail service from Google, now lets users create custom rules for incoming calls. As per the latest update …
