How familiar are you with your rivals? What new initiatives are they working on? Are you aware of the tactics they employ to achieve success? Maybe you should know all this, if you don't already. To gain an edge over your competitors, it is essential to conduct a competitor analysis. Your company's success depends on your ability to analyze competition proactively as opposed to reactively....
Performance Max is a campaign type designed by Google for performance advertisers, providing access to all Google Ads inventory within a single campaign. It complements keyword-based search campaigns, helping advertisers reach converting customers across various Google channels, including YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max is a game-changer for businesses...
A call to action or CTA refers to a short piece of content in text or button that directs online visitors to take desired actions such as - click a link, subscribe to a newsletter, buy a product and so on. CTAs are the simplest and the first step to get customers. It often appears as a pop-up box, banner, or call-to-action button on a website. They help a business drive a variety of different...
Comparing your SEO to that of your competitors is known as SEO competitor analysis. You will thoroughly analyze their websites and compare your SEO strategies with theirs to see how your website stacks up against those of your rivals. You can discover the advantages and disadvantages of your competition by performing a competitive analysis. It presents an opportunity for you to outperform your...
Artificial Intelligence (AI) is changing the way everything works, right? The landscape of SEO has also been notably shaped by AI over the years. Google's RankBrain marked a significant milestone, as machine learning and AI have been employed to personalize and dynamically adjust multiple elements affecting webpage rankings. But, will AI kill SEO? Our SEO experts say "No", AI is not expected to...
Although the field of online marketing has changed significantly over time, one of the best SEO tactics is still link building. Getting as many backlinks as you can is no longer the exclusive goal of link building. Your website's search engine ranking can be greatly impacted by the quantity, quality, and variety of your backlink profile. You can maintain a strong and clean link profile and stay...
Why do we implement SEO strategies to our website? You need the searcher to click through to your awesome website and enter the sales funnel, right? But what if they don't click on your site at all? This is what is referred to as "zero click search". Zero-click searches provide users the exact information they need without making them click on any search result. Even though it impacts your SEO...
More than 4 billion people worldwide used social media every day in 2022 and this number is project to touch almost 6 billion in 2027, according to Statista. This makes social media marketing a powerful way to connect with and engage your audience. Organic SEO services have the potential to enhance your social media pages, expand your reach, and boost brand visibility. Drive the best results and...
Does your website's search engine index contain an excessive number of pages, which is mainly of no value to users? This is what is referred to as index bloat. It refers to a situation where Google crawlers index excessively low-quality or irrelevant pages on a website, i.e. pages that you don't want appearing in search results. When a Google bot scans and indexes a particular website, its goal...
Google's new search generative experience is set to revolutionize search engine optimization using AI. There's a good chance that current SGE patterns may negatively affect your organic traffic, so digital marketing managers, website owners, and seasoned SEOs should all be closely monitoring these changes. With the aid of organic SEO services, e-commerce companies need to get ready for Google's...
