In digital marketing, web page speed or page load time is a major consideration when it comes to attracting and retaining visitors. A slow website increases bounce rate, kills conversions, and impacts search rankings. Page speed impacts how long your visitors stay on your site, how many of those visitors convert into paying customers, how much you pay on a CPC basis in paid search, and where you...
Whether you run a business or if you are into content marketing, you should now be familiar with many AI content generating tools, right? AI-generated content or machine-generated content, refers to text produced by software rather than human authors. This content is generated automatically with minimal human intervention, primarily through automated processes. Earlier in 2022, Google's Search...
The holiday season is not only a time for joy and celebration, but also a crucial period for businesses aiming to maximize their online presence and drive sales. Staying informed about the latest trends and optimizing your SEO strategies is crucial for business success. Embracing effective holiday marketing strategies helps navigate the season and set the stage for continued success into the New...
While you make all the effort to churn out fresh content, have you realized what happens to the older content you've posted? A professional digital marketing services company would know the importance of fresh, updated content for SEO advantages. Sometimes you're so short of time that you fail to post new blogs or articles every time. But then, you already have content posted years back. Why...
Keyword difficulty (also known as "SEO difficulty" or "keyword competition") is the process of evaluating how difficult it is to rank in Google's organic search results for a specific term. A keyword's difficulty is based on different factors, including domain authority, page authority, and content quality. It's essential to remember that keyword difficulty plays a vital role in determining the...
A hashtag is a word or keyword phrase preceded by a hash symbol (#). It's used to post on social media to help those when they search for a specific keyword or a hashtag. It helps to increase visibility of the post. When using a hashtag, you use it without space such as #usinghashtag. The hashtag can be placed at the beginning, middle or end of your social media post or comment. This allows the...
Halloween, also referred to as All Hallows' Eve, or All Saints' Eve, is an annual celebration observed globally on October 31. Halloween evolved into a day featuring activities like trick-or-treating, carving jack-o-lanterns, festive gatherings, donning costumes, and eating treats. The Halloween season continues to present a wealth of opportunities for retailers, whether operating in the realm...
To measure the performance of digital marketing in today's content-driven business environment, web pages must be developed with a clear objective in mind. We all know that content is king on the internet, but the success of your inbound marketing campaigns depends on having certain goals in place. Everything about the page you're creating, from the word count to the call-to-action for contact...
To stand out in local searches and drive more traffic, a business requires an effective local strategy. Implementing SEO strategies for multiple locations enables e-commerce companies to draw local visitors, and benefit from increased conversions. SEO is a comprehensive term that encompasses all efforts aimed at enhancing your website's visibility, ultimately boosting its rankings in search...
In the highly competitive FMCG (Fast-Moving Consumer Goods) sector, the strength of the brand-consumer relationship and the consumers' perceptions play a pivotal role in their choices. While the tangible benefits of a product are crucial, it is the emotional connection and trust in the brand that often tip the scales in favor of one brand over another. In today's rapidly evolving digital...
