In the ever-evolving landscape of digital marketing, staying ahead of Google’s frequent algorithm updates is crucial for maintaining and boosting website traffic. Whether you are a small business owner, a blogger, or an e-commerce giant, the recent changes in Google’s algorithm might have impacted your website’s performance. One effective approach to navigate these changes is by leveraging organic SEO services.
Google’s algorithm updates can impact your online presence and interaction, causing a decrease in website traffic. Although you cannot control these changes, you can improve your online presence by adopting certain tested strategies. In this post, we discusses some strategies that travel bloggers successfully employed to survive and even prosper, and increase website traffic after the Google update.
5 Ways to Boost Your Traffic after the Recent Google Update
Utilize Pinterest as an Additional Search Engine
Pinterest is primarily used as a social networking network, but it actually works like a search engine. Thanks to its tools, Pinterest is a great approach to drive traffic to your website. Here’s what you need to so to get started with Pinterest:
- Setup a Business Account: To access business capabilities like Pinterest Business Hub and Pinterest Analytics, which let you track searches and keywords, set up a new business account or convert an existing personal account.
- Create an Engaging Bio: Create a compelling bio for your account. Provide any specialized keywords that you utilize on your website here.
- Claim your Website: Make sure to claim your website so you may be informed whenever someone posts any content from it on Pinterest. To help you draw in more visitors, it will include a follow button and your Pinterest profile.
How to Optimize Pinterest Use for SEO
- Focus on Good Visuals: Since Pinterest is primarily comprised of images, having excellent visuals is essential. Take lots of photos, then select your favorites and add text, to make eye-catching layouts. Incorporate branding components using design tools such as Canva.
- Organize your Material: Make boards to classify your material according to factors like blog post kind or destination.
- Perform Keyword Research: Using Pinterest requires keyword research, just like any other search engine. Utilize Pinterest Trends to see the volume of searches for specific keywords and the most popular pins for those keywords. Incorporate your chosen keywords everywhere you can — into board descriptions, pin names, and pin descriptions.
Continue to Engage Visitors Through Email Marketing
Since Email marketing is crucial, Your email list is always yours, even if Google deranks you. Instead of focusing on increasing traffic, use this method to develop steady traffic.
How to Start Email Marketing
- Select an Email Marketing service provider.
- Gather email addresses, create a mailing list signup form with your website host, and include it at the end of each post.
Use Email Marketing in a Professional Way
- Create a Lead Magnet: Offer a lead magnet to readers in exchange for sharing their information. Brochures, ebooks, and guides are popular lead magnets among travel bloggers.
- Write Emails that Grab Attention: Write brief but enticing emails that include eye-catching images and an obvious link to your website. Aim to leave them wanting more when they will click through.
- Optimize your Pages: Be sure the page is optimized for revenue before sending an email pointing readers to it.
Add Your Content To Flipboard
Flipboard is a website that curates stories and allows users to peruse content from various magazines and publications. Adding your content to Fipboard can attract more visitors to your site.
How to Use Flipboard to Get Started
- Create an Account: Install the Flipboard app on your smartphone, and create a profile and account.
- Design Magazines: Flipboard Magazines grouped your content into topic categories. You can add your blog posts to them via the Flipboard magazine page or the Flipit Chrome bookmark.
How to Use Flipboard for the Best Results
- Add New Content: As soon as your blog posts are published, add them to Flipboard.
- Interact with Other stuff: Include other pertinent stuff in your magazines that is not your own. Responding to other bloggers’ posts and consistently adding fresh stuff to your magazines can extend your reach.
- Optimize Keywords: Make sure your profile, post captions, and magazine descriptions all contain your target keywords.
Use Short-Form Videos On Social Media To Get Noticed
Use short-form videos to get viewers to your material on sites like YouTube shorts, Instagram, and TikTok. These platforms will help readers to easily find you since they have algorithms that show your material to those who are not following you.
How to Begin Making Videos
- Set up an Account: Create an account on TikTok, Instagram, and YouTube.
- Get Capcut: Use the free mobile video editing app Capcut. With built-in templates and effects, it’s superior to the in-app editing feature.
- Employ Linktree: Set up an account on Linktree or a different platform. It’s necessary that users have a place where they can go for all your links.
How to Create Effective Short Videos
- Take Captivating Videos: Remember to create videos in the back of your mind. You can make product tutorials, how to guide etc as videos. The “wow” factor in your video is what sets it apart from a mediocre one.
- Write Effective Captions: Make sure your Instagram captions are thorough. Try to keep captions on YouTube and TikTok as concise as possible.
- Employ Multimedia Components: The use of music, voice-over, and on-screen text is essential to boost your engagement rate. These can be added in-app or using Capcut.
- Choose Eye-Catching Thumbnails: Choose your thumbnails for videos wisely. Make sure that they stand out.
- Keep it Short: Finally, remember to keep your video brief. Seven to eleven seconds is the perfect duration for a Reel, 21 to 34 seconds for a TikTok, and 25 to 35 seconds for a YouTube Shorts.
Publish Guest Posts To Attract New Readers
Publishing your writing on another website opens up a whole new audience, which makes it a great way to draw in new readers.
How to Begin Writing Guest Posts
- Locate Opportunities: Look for websites that allow guest posting. You can submit to open submissions for a lot of magazines. If you come across a website with guest pieces but no active contributions, locate their email address and drop an inquiry.
- Make a Proposal: Outline your experience in your niche and include writing samples.
How to Write High-Quality Guest Posts
- Recognize the Needs of the Site: Recognize the demands of the site when crafting your pitch. If there are content “holes, focus your pitch there.
- Effective Networking: If you spend time networking, opportunities to guest write will surface naturally.
- Provide a Clear Link Back: To encourage people to read more of your content, provide a clear link back to your site along with an attention-grabbing description.
- Plan with Traffic Monitoring: Use tools such as SEMRush to track the traffic of prospective websites and choose the best option.
Although managing the fallout from a Google change might be difficult, you can maintain your SEO performance and boost website traffic by using the appropriate tactics. Maintain a proactive approach, prioritize quality, and make constant adjustments to your website to stay competitive in the rapidly evolving digital space. Search engine optimization company can provide professional guidance and efficient methods to cater to the requirements of your website.
