A digital marketing plan defines what you are looking to accomplish within a given time frame in order to meet a set of business objectives. A digital marketing plan helps you clearly outline your vision and indicate your one, five and ten year goals.
Creating a plan is the first step in determining the digital channels …
The speed of your website is one of Google’s critical ranking factors used to determine your site’s positioning in the search engines. In 2010, Google released their PageRank algorithm. This is a series of highly critical factors that affect website rankings in the search engines. If your site loads quickly, search engine crawlers will be able to access and rank your website quickly.As of 2016, Google also included mobile website speed as a major …
Since their launch in 2010, Google shopping Ads has steadily become a powerful tool for any E-commerce business selling products online. When compared to traditional PPC Google text Ads, these ads have consistently evolved and proven to be more effective. In fact, the 2019 Google shopping benchmarks report found that Google shopping ads …
Search engines have become an important element of the online experience for millions of users. Hospitals and medical businesses using digital marketing in healthcare can attract more healthcare consumers. It is a fact that an increasing number of people use the internet to get health-related information. 93% of online activity begins with a search…
Due to the increased use of mobile devices for searching, Google Searches have now evolved from text input search to voice driven on natural language search. The goal of voice search is to deliver the correct answer. To help search engines access question and answer based text on your website when a visitor inputs a relevant question, it is important to use structured data markup in your code called Schema.
Interactive and informative videos can play a key role in your healthcare digital marketing strategy, as it is one of the most powerful mediums for capturing and holding your visitors’ attention. It is an effective communication and marketing tool that can be distributed across multiple platforms and social media.
This week’s podcast will cover “Why is Local SEO Important Today and Beyond?”. Apart from a few new trends, local SEO is not going to be that different today or in 2020. Local SEO is geographic and enables local businesses to promote their products and services to local customers. Local SEO strategies includes tasks such as the social profile maintenance of sites like Google Business & Yelp, backlink building, content creation, social media marketing, citation building, on-page and off-page optimization and more.
This week’s “Five Minute SEO” podcast will cover easy ways to SEO your content. In order for your content to be indexed by the search engines, you must incorporate some basic Search Engine Optimization (SEO) components. Sure you may think, “Well if I write intelligently, visitors will come”. Aww if it was only that easy. Unfortunately, the search engines need a strong roadmap to find your content. This SEO roadmap consists primarily of Keywords, Associated Keywords, Meta & Schema tags along with relevant, engaging content. Keyword research is always the first step in any successful SEO content strategy.
What is the difference between the Internet and the World Wide Web? This week’s podcast is the second in our educational series titled “Five Minute SEO”. Today’s topic will be “What is the World Wide Web (WWW), the Internet and Other Related Topics?” Some of you may not even be aware of the differences between … Listen to the Podcast now!
In today’s podcast, Monica Barber, the Search Marketing/SEO Manager for MedResponsive, discusses the fundamental strategy questions every business should explore before starting SEO. Titled “Five Minute SEO”, this podcast would be of great help for realizing the importance of understanding what your business goals and choosing the right SEO strategies to meet those goals.
