How to Promote Your Healthcare Practice through Video

Hello this is Monica Thomas the  SEO & Search Marketing Manager for medresponsive.com

This week’s podcast covers “How to Promote Your Healthcare Practice through Video”.

Informative videos can be used to provide patients with clear, visual details about a treatment, the doctor, the facility and post-treatment care.

Interactive and informative videos can play a key role in your healthcare digital marketing strategy, as it is one of the most powerful mediums for capturing and holding your visitors’ attention. It is an effective communication and marketing tool that can be distributed across multiple platforms and social media. According to a report by Cisco, by 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). Several reports also highlight YouTube as the second most visited site, after Google.

Mobile video advertising is ideal as there are more opportunities to target users, with the presence of social networks such as Facebook, Instagram, Twitter and Snapchat. Attractive and effective videos will attract potential patients and search engines will rank your website higher gaining more visibility for your practice.

Here are some ways to promote your healthcare facility through videos.

Patient education with video

Many practices focus on publishing educational videos with topics ranging from basic skin care, to physical routines to help rehabilitate after injuries and post-procedure care mini-videos.  These videos become resources that can educate patients as well as promote your practice. They can also be used to explain what to expect during their appointment or procedure, which will help relieve their nervousness and anxiety to some extent.

Patient testimonials and review videos

Posting real stories from real patients on video can add more value to your practice. When done right, a video testimonial is one of the best ways to generate trust from prospective patients, and provide visual reviews for you and your practice. Make sure you ask for feedback rather than testimonials. While a testimonial seems more formal, people provide better and more genuine answers if asked for a feedback. As most patients may be nervous about shooting a video, consider making this content in a question answer format. Prepare such questions that make the patient answer what his/ her issue was, how effective your treatment was and how they feel like after the treatment. For instance, include questions such as-

“What was the main problem you were having when you decided to come to our office for treatment?”

“In what ways did our treatment procedure change your life?”

“What message do you want to give to those considering our specialty in future?”

Also, shoot the video in a quiet, private environment. Avoid shooting in treatment rooms, as it can be distracting and intimidating for most people. Assure the patients that you will not use this video recording if they don’t like it, thus adhering to the HIPAA guidelines. Limit the editing in testimonials, as it can turn off some viewers. Include a call to action in the last part of the video and optimize these videos for suitable keywords, making it reachable for your target audience.

Doctor profile videos

Patients like to know as much as possible about their healthcare provider beforehand. Typically, in order to make the best selection they examine the profiles of all the doctors in their needed discipline and those referred by others.To present the best image, optimizing your profile page with a video is a great start. Provide details about what types of insurances you accept, your office location, conditions treated, and solutions provided as well as who’s the right candidate for those procedures. You can also provide details of your education as well as experience in the field, hospitals you have served along with your publications and presentations.

Specialty and facility-specific videos

Consider adding a video that explains your specialty, whether it be chiropractic, plastic surgery, psychiatry, dentistry, neurology or pain management. This will help people find solutions in your specific discipline. A video providing a virtual tour of your facility can also feature your practice strengths to visitors. Patients who are far away or are unfamiliar with your office will enjoy getting a first look before walking through the doors of your facility.

Such tours help patients realize that you have cutting edge equipment and ultra-modern infrastructure to meet their needs and ensure maximum comfort.

Busy physicians and practices are sometimes hard pressed for time to focus on promotional activities such as video optimization and creating engaging videos. Here at MedResponsive, our Tech, Search Marketing and Web Design teams can help you with any of your video, SEO, web design, tech, social media or internet marketing needs. Please contact us via phone or email with any questions. Have a great day or evening! Thank you for listening!