The Advantages of Facebook Creator Studio

Hello –

This is Monica Thomas the Search Marketing/SEO manager for medresponsive.com.

This week’s podcast will cover the main features of the new Facebook Creator Studio App.

If Facebook is part of your Social Media strategy, you’ve got yourself a great tool. Facebook Creator Studio, launched back in August of 2018, now has a mobile app. The mobile app is available for Android and iOS. Of interest to publishers and creators are the insights and metrics features that enable users to analyze insights about their posts and pages. The new app is very similar to the desktop version. Like the desktop hub, the Creator Studio app allows users to track metrics such as the number of impressions and reach of their posts. You’ll also get access to distribution and retention metrics. These will help you adjust your strategies.

You can also publish and schedule posts while responding to messages and adjust when required. There are performance metrics indicating the time spent by readers viewing your content. You have features such as average minutes viewed, 3-second views and 1-minute views. There are also engagement metrics such as shares, comments, earnings, follower counts and more.

The app functions as a tool for watching your scheduled as well as your published posts on your mobile phone. This gives you the ability to make quick changes to your posts, such as editing descriptions, titles or videos. You can also reschedule the posts, publish drafts, cancel or delete posts. There is an inbox for you to respond to comments and messages. All this can be done wherever you are, even on the move, with the app.

In the same session, you can toggle between your different accounts. You don’t have to waste time logging out and logging in again just to sign in as another user. The toggling feature on the Facebook Creator Studio app is particularly useful for businesses that have multiple creator pages, and for creators with a significant social media presence. Also, when there are important events and other milestones, the app sends you instant notifications.

Unfortunately, there are still some things lacking in the new app, such as issues with posting and uploading new content and currently there isn’t any Instagram integration. Apparently, there is some overlapping with the Pages Monitor app as well. Facebook is continually working on improving the app’s capabilities. Despite the shortcomings, the Facebook Creator Studio app is still a great tool.

Researching and understanding how to use the Facebook Creator Studio app and other Social Media Marketing tools for your business can often be tricky and time-consuming. The Social Media, SEO, Web Design, IT and Search Marketing teams here at MedResponsive can help you with any of your Social Media, location-based marketing, SEO, Google advertising, web design or internet marketing needs. Please contact us via phone or email with any questions. Have a great day or evening! Thank you for listening!